Emmanuel Obadia Email & Phone Number

Île-De-France, France

Meudon, Ile-De-France, Fr

Optimist Sr. Advisor & NED | Executive Coach & Mentor | Public Speaker | #AI & #GenAI Strategy Enthusiast | Former Big Tech EMEA Vice-President of Marketing & Global Chief Product Officer (#SaaS) | Sustainable Development (#ESG) Advocate | CNAM Lecturerwww.emmanuelobadia.comInternational Seasoned Executive for fast-paced tech businesses in Europe and the US, and Software Entrepreneur as a start, I leverage my comprehensive global experience, dynamic energy, innovative thinking, and passion to empower individuals, teams, and organizations of all sizes to excel amidst complexity, speed, and change. Unlock Your Potential with a keen eye on the future shaped by CX, Digital, AI & Gen AI!🟩 CARE: Integrate sustainability (People, Planet) into your business model and purpose for enhanced prosperity: co-design an innovative and actionable eco-socio responsible business blueprint with your employees & customers … in weeks, not months 🟧 GROW: Innovate & transform fast to thrive in a customer and digital-obsessed era: re-connect with employees’ and customers’ right brains using Design Thinking. - Boost value-based B2B Marketing & Communications strategy & execution, leveraging data insights, AI & GenAI and cutting-edge MARTECH & ADTECH to better align Sales & Marketing. - Future Proof your Customer Lifecycle and Experience - Hone your product & offer portfolio market fit, lifecycle, and go-to-market - especially for SaaS - Maximize your team engagement, be authentic as a leader, 🟦 TELL: Master Storytelling for impact and influence whether in 1to1, 1toFew, 1toMany, in person or online, in French and English. - Let me engage your audience with energizing and inspiring keynotes, or moderating panels - Engage in a coaching program for individuals and teams, in person or online - Take advantage of a Laser coaching session to prepare a deck, a video and the narrative for public speaking, interviews, or a critical meeting

Paris, Fr

As the appointed leader of a pivotal Commission within Numeum, the authoritative body representing 85% of France’s tech sector, I am charged with galvanizing the marketing, communication, and sales community. This role is a testament to my dedication to fostering collaboration and innovation across our expansive network. By leveraging my extensive background, I aim to significantly contribute to the growth and competitiveness of the French tech industry, underlining Numeum’s critical role in driving digital transformation and advocating for the sector’s interests.

France Entière, Fr

Covering topics for MBA International students like Business Model Innovation, SaaS Disruption and Marketing Alignment, Cloud Market Trends, or Sustainable Development (ESG) in the Master in Management Program Modules (Enterprise Strategy, E-Business and Digital Marketing)

Paris, Fr

Austin, Texas, Us

Austin, Texas, Us

Heading EMEA SaaS Marketing to accelerate digital marketing transformation to support Oracle leadership across ERP, HCM, Enterprise Performance Management and Customer Experience (Marketing Cloud, Sales Cloud, Service Cloud, eCommerce, CPQ...) on the cloud. • Boost Awareness & Thought Leadership via integrated Paid | Earned | Shared | Owned media – be customer obsessed• Pioneered demand generation Integrated Power Programs: all channels integrated TOFU | MOFU | BOFU tactics, Inbound & Outbound combined, highly localized per market and geo, involving all sales & marketing stakeholders • Align with Sales via cadenced pipeline councils, initiating a new marketing cockpit to measure ROI across digital and non digital KPIs including volume, value & velocity pipe measurement• Integrated demand generation strategy from traffic & engagement, SEM/SEO, data quality and reach, leads conversion and handover to sales, as well as state of the art practices as marketing automation, leads scoring, persona based campaigns, personalized nurtures, retargeting, social, mobile and more.• Implementing Account Based Marketing (ABM) at scale across EMEA

New York, Us

San Francisco, California, Us

Heading Southern & Northern EMEA Corporate Marketing & CommunicationAddressing all market segments from VSB to Large Accounts, all industries and the key offering from Salesforce.com: Sales Cloud, Service Cloud, Marketing Cloud and Chatter (Secured Enterprise Social Network), work.com and the Salesforce Development Platform (PaaS).・Agile & Social Marketing: improve speed, predictability, focus, and adaptability to change・Attract & retain best talents: developing and structuring teams across the region・Make the market: aggressively boosted awareness, pulled the largest single IT brand one day event in France (6,000+ regs) and Netherlands (1,200+ attendees), PR coverage surge in business and tier 1 press, close to triple digit web site organic traffic growth, initiated social media local tactics・Pipe generation: triple digit growth YoY, helping alignment of all stakeholders from business dev to marketing to sales

Newcastle Upon Tyne, Gb

Joined Sage to create the Enterprise Products Management & Marketing division covering ERP and Financial solutions for mid-market and enterprises world-wide. As Chief Product Officer, leading strategy, International expansion, market analysis, functional and technical definition of products as well as the related integrated marketing and communication, member of the Global Product Marketing Committee.• Lead a new global branding and software category, redefined all products pricing, positioning & go-to-market• Helped develop the international organization to support sales & marketing in 50+ countries• Identification & Business Cases for Merger & Acquisitions, ensuring vision & strategic roadmap integration as well as project lead• Pioneered first public global launch involving Sage plc. Chief Executive and major coopetitors (Microsoft, Oracle) • Innovated with an entry mid-market ERP edition and associated methodology• Major UI breakthrough: Sage Visual Processes TM and Sage Enterprise WebtopTM• Achieved introducing for the first time ever a Sage ERP product in Gartner Magic Quadrant

Palo Alto, Ca, Us

Heading Software Product Marketing for World-Wide Marketing encompassing Solaris, Java, Java Enterprise System, Java Desktop System, Java Studio, Star Office, N1 and Sun Ray. - Develop a 360° Straight Through Marketing model, giving way to an integrated marketing approach, web powered, customer centric, tracked by numbers and ROI focused- Through international community building, go-to-market strategies, strong enablement and aggressive marketing programs, participates in making Software a driving force at Sun.- Solaris 10 : 88 cities covered during launch, 5M+ licences in 18 months together with an open source related community Open Solaris- Java Enterprise System : Combines all of Sun middleware in one integrated software stack with an innovative subscription based business model. Reached more than 1M subscriptions in 18 Months- Java & Developers : 2M registered members to Sun Developer Network, largest 1 year growth in the industry, 14M downloads of SDK and tools.

Palo Alto, Ca, Us

Shaped and lead a comprehensive organization - 70 people - regrouping all marketing subsidiary resources in an integrated marketing & communication team, and heading Channel and Alliances Sales at the same time. - Demonstrated a combined marketing and sales leadership, especially while driving the new Mid-Market penetration initiative including Linux, entry level servers and related go-to-market strategies - Reinvigorated a three way market coverage : ISV, SI and VAR business development promoting vertical 3rd party blended solutions - Official spokesperson, active member of the management committee, Sun France GM strategy advisor

Austin, Texas, Us

Director of Marketing & Director of Alliances Sales for France, member of the management committee and official spokesperson.Awarded “2002 Best communicating company” by the IT press club - Marketing & Communication: new brand identity, awareness, relationship marketing, web marketing, and business oriented marketing - through aggressive key programs, 5 fold advertising presence with only 20% marketing budget increase all in an integrated marketing plan: - Launched PeopleDirect: weekly e-newsletter targeting 20k prospects, customers and partners and PeopleDirect specific web site, - Launched PeopleEvents: weekly in-house targeted events for each product line, generating qualified leads at minimal costs, - Alliances Sales: drove a sales oriented partner relationship, establishing joint business plans and monthly sales funnel review with strategic partners; 80% licence revenue with partners (ISVs, SIs, and platform vendors)

Armonk, New York, Ny, Us

Head of marketing and communication for Lotus Software within IBM Software Group for France, Belgium and Luxemburg. Leading e-business development for Lotus/IBM i.e. merchandizing Lotus/IBM products via the Internet.

Armonk, New York, Ny, Us

Created and lead the EMEA Technology Group: 190 product specialists and pre-sales technical engineers. Transfer skills and enable field and channel, Evangelize product strategy, monitor competition, Lead strategic and product marketing, and Act directly in large corporate accounts in critical and strategic deals.

Armonk, New York, Ny, Us

Head of the product sales organisation for France, leading pre-sales and product marketing activities for all of Lotus Software.

Us

Managed Communication Software (Lotus Notes, cc:Mail, ...)Marketing & Communication, as well as Enterprise Marketing for all products for France.

Software service company focused on telecommunication softwareproducts