Eoghan Kennefick Email & Phone Number

Ireland

• Account lead for key MediaCom clients including Sky, Universal Pictures and NOW in Ireland
• Leading and mentoring a team of Account Managers and Account Executives, building a collaborative environment to drive performance and development.
• Strategic point on delivering creative solutions and market innovations, resulting in multiple media first executions and award-winning executions in the Irish market.
• Coordination of cross-functional teams in the development of marketing strategies.
• Ownership of client revenue and billings within agency tracking and forecasting.

• Point of contact for key agency clients including Ryanair, Universal Pictures, Sky and NOW.
• Managing team workflow and division of tasks to ensure deadlines and agency outputs are met.
• Negotiated contracts and terms with suppliers and media outlets to deliver value for clients in the short-term, along with securing long-term partnerships.
• Development and execution of strategic marketing campaigns that increased brand awareness and generated sales to meet client goals and objectives.
• Leading response to briefs in client meetings and campaign sessions while acting as a consultant to client on requests and business projects.

• Strong client relationships through regular communications to understand their business challenges and client service expectations are being met.
• In-agency expert on media planning and buying, acting as a business advisor to clients.
• Collaboration with creative, planning and finance teams, developing integrated market strategies.
• Implementation of budget and financial processes to streamline booking and invoice stages on key client accounts.
• Project ownership of go-to-market brand and direct response campaigns across EMEA markets.

County Dublin, Ireland

• Experience across media planning and buying stages to identify revenue opportunities for the agency and delivering on value for clients.
• in-depth analysis of campaign performance data, informing recommendations on future campaign optimizations.
• Extensive audience profile development and competitive reporting to build campaign responses.
• Monitoring of industry trends and new product launches to ensure innovation and testing are part of client campaigns and projects.

Graduate of a Bachelor of Science (B.Sc.), Marketing

Dublin, Ireland

• Three-month contract placement.
• Lead generation and communication with prospective customers on behalf of Sky Sports.
• Top representative and sales agent across the three-month contract period.
• Daily interactions with customers through outbound calls leading to successful acquisitions.

Dublin City, County Dublin, Ireland

Operating within a small group to own and run the digital component of The Abbey Theatre’s 2014 Christmas Gift Voucher campaignPromotions across The Abbey Theatre’s owned channels of website, e-mail lists and social platforms within campaign. Continued analysis and learnings using Google Analytics and various social platform analytics leading to increased.

Organisation and promotion of marketing events to develop membership leads through public interactions and communications

Coordination and planning of marketing activities with the wider marketing, sales and finance departmentsCommunication with Aura Leisure Centres across the country on a weekly basis Market research and analysis to help build presentations and proposals to take to senior stakeholdersDaily and weekly tasks covering reporting, financing and opportunities.

Responsible for and teaching of children a variety of activities and sports with constant creativity and leadership needed on a daily basisImproved communication skills through interactions with parents and children each day

Dublin

Primary market research on behalf of a new to market company looking to capture raw market data to inform decisions on releasing a new product in Ireland

Tv Masters

Bachelor Of Science (B.Sc.), Marketing

4th Year modules studied include: Strategic Marketing Marketing Analysis Consumer Behaviour Financial Analysis Marketing Communications.