Eoin Prendiville Email & Phone Number

Dublin, Ie

Dublin, Ie

Ireland

• Led the Trading and Marketing teams at Ding, driving growth through SEM, Paid Social, SEO, and CRM campaigns.• Increased profitability by 25% through diversification of spend and improved efficiency.• Implemented an effective pricing strategy that drove a material increase in gross profit • Established new marketing channels to supplement growth and improved retention by 10% through enhanced CRM strategies.

Customer and Data led insights, driving Customer Led strategic visions, leading to hyper-growth.Deep understanding of customer behaviors and how to influence them to achieve Customer and Business goals.Running, developiong and expanding Global Customer Care, CRM, Brand and Campaign teamsStrong Technical knowledge, and ability to work with tech, data and analytics teams to align on the best path forwardExtensive experience with CRM, SEO, SEM and other Marketing channels.

County Dublin, Ireland

Dublin, Leinster, Ireland

Responsibilities include: • Overall Marketing budget optimisation, forecasting and setting• Unbranded Lead gen• Digital commercial and development prioritisation• Team motivation, delegation and upskilling• Digital and Customer comms strategy• Tactical and Strategic Trading focus• Fostering cross team collaborationKey achievements• Increased PPC efficiency by circa 50%• SEO traffic to main landing pages by 200%+• Tripled % of business completed online• Doubled online conversion rates• Introduction of bots to support online sales

When working as the Digital Growth Manager with AA Ireland, managing a small team, responsibilities include: • SEO performance management• PPC budget allocation and vendor management• Landing page and journey optimisation• Reporting and analysis of web performance• Web tracking implementation• Migration of sales from offline to online• Display and Social traffic performance • User feedback collection and analysis

Ireland

• SME for SEO performance• Performing SEO audits and ensuring completion of prioritised improvements• Reporting on the daily and weekly performance of the website, highlighting issues and trends• Implementation of website tracking

• Contributing to the development of our digital services offering, including technical SEO as a service• Incorporating the companies localisation expertise into an multi-lingual, multi-market service offering• Conducting customer SEO audits, and presenting the results thereafter.• Analysis of customer RFPs, in order to determine the best web strategy• Evangelising SEO and web analytics through the business with a series of lunch-time sessions

As a vendor for Bing Ads, I was the Site manager of the Bing Ads site for Acquisition and Retention. Tasks include:• Homepage programming, analytics and insights• SEO monitoring, keyword research and copy and code improvements• Managing A/B and multivariate tests• Coordinating new template design and implementation• Keeping up to date with digital trends• Ad-hoc HTML/CSS updates• Producing monthy analytics scorecards• Coordinating with local markets• Sourcing imagery• Coordinating site scrubs(copy/video/tagging/rebranding etc.)

Ireland

As a vendor for Microsoft Advertising, I have led the local team to produce their Display and Search Advertising websites. Tasks include:• Building out new sites to expand into more markets• Consolidating sites• SEO audits• Content and images audits• Re-branding• Re-skins• Building event micro-sites• Localizing contentThis includes developing project plans, contributing to functional and technical specs, looking for process improvements, along with the regular maintenance of content updates and quality checks.I've also trained numerous people in many countries and time-zones on how to use our CMS, and continuously support them.

Ireland

Professional Diploma, Digital Marketing

Bachelor Of Science (B.Sc.), Computer Applications