As the Chief Marketing Officer at HiiKER, I spearheaded the global user growth strategy, utilizing SEO and ASO techniques to scale our user base from < 1,000 to > 1.5 million. Through cultivating a strong brand identity and community presence, we amassed over 50,000 engaged followers and listeners. Additionally, by leveraging analytical tools like GA4 and Mixpanel, I identified key opportunities that resulted in a 5x growth in revenue over 2 years.

The HiiKER Podcast is the show that spotlights the individuals and organisations that help and inspire people to spend more time in the great outdoors. Listen weekly - https://open.spotify.com/show/69PswVHbTlyRLR9meis0rD?si=ac870d685ed0436a

Creative solutions delivery Media planning Content Strategy Partnership management Key account management Other responsibilities Sustainability Committee coordinator Sales development managementResearch for show content (Pat Kenny Show)

I am part of a network of 26 champions around Ireland that will be delivering presentations, facilitating workshops and fighting for action to prevent climate change. check out - www.coolplanetexperience.org

Assisting businesses identify opportunities for improvement in areas such as; Quality, Environmental, Health & Safety, Information security, Energy Management, IT Service Management, Business Continuity and Event Sustainability.Developing new business by tailoring programs for new certification.Design and deployment of marketing campaigns including PPC SEO and other digital platforms.Management of Key certification clients, including identification of business efficiency and profitability improvements.Development of training modules/courses in various fields of management systems. Architecture of bespoke CRM system for internal operational and financial efficiency. My role within Certification Europe has evolved over time as I have obtained valuable skills in areas such as; Digital marketing, international selling, Thought Leadership and Graphic Design. I assist all departments within the company in being an example of continuous improvement.

Implementing an effective training program for staff on company policies, procedures and operations. Researching new products and services.Sharing insights on sales process.Shop floor sales development. Delivering targets and managing KPI reports.

Negotiation to Acquisitions Researched service route mapsManaged land profilesAccount ManagementEnvironmental impact survey