As the Global Head of Sales at TripStax, I have a pivotal role in shaping and executing the company's sales strategy. Responsible for driving revenue growth, building and managing a high-performing team of salespeople, leading them to effectively cater to Travel Management Companies, Travel Start-ups, and Corporations with global travel requirements. My responsibilities included establishing and nurturing strategic relationships with key clients, ensuring a deep understanding of their unique needs. I successfully implement targeted sales initiatives, foster innovation and efficiency in our processes. By identifying and capitalizing on emerging opportunities in the travel technology sector, I played a key role in TripStax's success in delivering cutting-edge solutions to our diverse client base.

"Excited to begin my new journey as VP of Sales - North America at TripStax! Ready to leverage my 20+ years of experience in the business travel tech industry to drive strategic growth, enhance product development, and lead to success in the North American market. #TripStax #TravelTech #Innovation #Growth"

Digital Transformation Leadership: Led the digital transformation at DirecTV, utilizing emerging technologies and industry best practices to increase digital adoption, enhance customer experience, and generate substantial cost reductions.Revenue Optimization and Cost Savings: Generated over $5 million in cost savings for DirecTV via a highly effective call shed strategy, innovative targeting, and SEO techniques, and TOFU strategies.Digital Customer Retention and Online Workflow: Improved digital customer retention at DirecTV, developed and optimized an online workflow to match the save rates achieved by live agents, and utilized data analytics and customer insights to personalize retention strategies.Customer Experience Optimization and Process Management: Enhanced customer experience at DirecTV by streamlining internal processes and improving page load times, implemented robust process management methodologies to address challenges in a large, fragmented enterprise structure.

Product Leadership: Led product definition, strategy, and launch of an award-winning Travel and Expense system native to Salesforce.Market Research, Pricing Analysis, and Business Planning: Conducted market research, pricing analysis, and created business plans to drive product enhancements and market penetration.Business Development: Led US and French sales, achieving revenue growth and managed sales teams to exceed targets.Strategic Projects: Integrated customer feedback loop into Agile Scrum process and leveraged insights for grooming and roadmap priorities.

Leadership: Business Development Managers in Europe- Led 5 Business Development Managers in Europe, responsible for EMEA partner relationships.Grew Partnership revenue contribution from 8% to 25% of EMEA revenue in year 1- Fostered strong partnerships, driving business growth.Adaptation: Specifically recruited to adapt Concur for the European market.- Localized strategies, expanding market presence.Sales Achievement: Exceeded Targets and SAP Winners Circle- Achieved 140% of direct sales target, honored as SAP Winners Circle member.- Awarded Deal of the Year for largest reseller deal in Concur history 2014.- Awarded Deal of the year in 2011.Team Success: First Year Outperformed, Landmark Travel RFP Win- First-year sales exceeded target by 175%.- Secured landmark Travel RFP win for the French government.Reseller Revenue Performance- Outperformed reseller revenue target by 200%.