•Developed and managed overall product strategy and roadmap. Introduced SCRUM, Jira, Confluence and Agile principles to streamline the development process and timelines. Increased velocity by 50% while going from quarterly releases to monthly releases. •Implemented material design across mobile and web platforms to ensure a standardized, user-friendly interface, improving usability and user experience. •Managed overall marketing and communication strategy, increased new logos by 400% year over year and an overall increase of logos by over 35%. Managed relationships with strategic accounts and decreased churn by 50%.

•Launched BluXinga from concept to MVP through Beta testing and go to market launch; led product strategy, agile process and initial customer acquisition using tools like Jira, HubSpot and Google Analytics.•Provided marketing strategy and training for Exceed Safety, focusing on best practices for market attribution, KPIs and performance tracking for improved campaign insights. •Spearheaded the launch of Sychar’s new product, including development of APIs and setting up testing and production environments in AWS.

•Led and developed cross-functional teams of Product Managers, Business Analysts, QA specialists and Technical Writers, improving collaboration and product outcomes. •Conducted comprehensive market research – including focus groups, Win/Loss analysis, customer surveys and Beta testing – to drive product portfolio roadmap and strategy for both hardware and software. •Unified two platforms into a single “K2A Core Platform” and enhanced the Field Service Mobile solution, “MobileTech” by introducing Agile and SCRUM methodologies.

•Managed all aspects of both hardware and software products across the portfolio, including developing an overall product roadmap, managing inventory and customer on-boarding documentation. •Performed in-depth market analysis – including focus groups, attending trade shows, Win/Loss analysis, customer surveys and Beta testing. •Standardized pricing across the organization with a Salesforce-integrated price book, maintained a 35% profit margin, in collaboration with the marketing team, built a custom demo site and talk track alongside a comprehensive sales training curriculum to increase conversion rate and drive revenue growth.

•Created analytical department from ground floor, including evaluating and negotiating with BI Vendors and external data providers. Created customized and interactive Tableau Dashboards utilizing data from Google Analytics, Salesforce and iMIS CRM system.•Used Alteryx to develop Logistical Regression Model, with 95% accuracy rate, to predict members most likely to renew and target “at-risk members”. •Implement data quality measures leading to a 90% decrease in returned mail.

• Led a product line of over 100 workplace safety and OSHA compliance products, generating $3.7 million in annual revenue, and developed a comprehensive marketing strategy focused on ROI optimization: exceeding revenue goals by 2.5% while reducing marketing costs by 15%. Oversaw NSC Virtual Classroom and online product line, managing P&L and negotiating contracts with vendors and affiliates, resulting in a 15% increase in both top-line revenue and gross margin. • Used Alteryx Designer to automate marketing analysis, reducing processing time from 3-days to 1-hour. Integrated data from over a dozen sources to create a custom 360-degree customer view, driving over $1 million in increased renewal business for Membership Department.

•Oversaw day to day management of clients, ensuring that campaigns were on schedule and within designated budget.•Retained key accounts through the development of strong relationships with key decision makers while gaining a strong knowledge and understanding of a clients’ brand and products. •Coordinated between various internal departments, ensuring quality throughout the production process.

•Retained and grew existing accounts through the development of strategic relationships, innovative marketing strategies and flawless execution of fully integrated marketing campaigns.•Negotiated and managed outside production vendors; ensuring quality outcomes within a designated budget. •Implemented e-mail deployment system, including obtaining e-mail prospect list and responsible for ISP white listing to insure delivery of marketing communication. •Used MapInfo and Alteryx Designer to create comprehensive backend analysis of marketing campaigns including demographic and geographic profiles of various clients’ databases.

•Managed and grew over $4 million of new and existing business. •Designed and executed customized CRM solution, which allowed a major retail chain in the beauty salon vertical to use plastic gift cards to develop a segmented customer database. •Implemented an automated weekly trigger program, using data driven metrics to increase repeat customers for major auto care provider.• Recipient of the 2006 Achievement Award for Client Relations.

Act as a liaison between our external clients, sales, marketing, IS, and production department. Responsibilities include interpreting detailed specifications to complete data processing, list and printing orders, as well as letter shop work while monitoring the status of progress. • Winner of the 2nd Quarter Award during the 2nd quarter 2005. • Recognized as Employee of the Month in May, 2006.