Edgars Petersons

Edgars Petersons Email and Phone Number

Planner and Partner @ Weekend
Latvia
Edgars Petersons's Location
Latvia, Latvia
Edgars Petersons's Contact Details

Edgars Petersons work email

Edgars Petersons personal email

About Edgars Petersons

I help brands develop rich relationships with consumers based on human, cultural, and technology insights. With my thorough knowledge of marketing planning, branding, consumer journey mapping, market research, and new product development, I help both consumers and organizations make informed choices. For more than nine years I have been working as a strategic planner for the leading advertising agencies in Latvia. Due to market specifics I have also engaged in several projects that dealt purely with consulting companies on branding, brand value, and new product development.

Edgars Petersons's Current Company Details
Weekend

Weekend

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Planner and Partner
Latvia
Website:
wknd.lv
Employees:
36
Edgars Petersons Work Experience Details
  • Weekend
    Planner And Partner
    Weekend
    Latvia
    View
  • Madara Cosmetics, As
    Member Of The Supervisory Board
    Madara Cosmetics, As Aug 2020 - Present
    Riga, Latvia
    View
  • Weekend
    Planner And Partner
    Weekend Apr 2015 - Present
    Account planning, marketing consulting, brand development, strategies and much more is part of the daily activities at Weekend. In addition I am one of the fantastic four people who have founded and are growing this agency.
    View
  • Pattern Consulting
    Founding Partner And Senior Consultant
    Pattern Consulting Aug 2019 - May 2023
    Riga, Latvia
  • 4Finance
    Senior Brand And Market Research Manager
    4Finance Nov 2014 - Mar 2015
    Riga
    I was responsible for brand strategy and market research in 14 markets in Europe and North America. During my time at 4finance I helped develop brand architecture, organized global pitch for brand tracking study and helped with creative pitches.
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  • Ddb Latvia
    Head Of Strategic Planning
    Ddb Latvia Oct 2011 - Nov 2014
    Latvia
    My responsibility was to serve as a senior account planner and consultant for agency's major clients – airBaltic (7 markets), Audi (2 markets), LMT, Maxima, Nordea. I was also involved in new product development, new business acquisition, and agency's PR activities.
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  • Tbwa Latvija
    Head Of Strategic Planning
    Tbwa Latvija Jun 2010 - Oct 2011
    Latvia
    Account planning and brand consulting for brands like McDonald's (3 markets), Nordea, BMW, Henkel (3 markets), Absolut, Tuborg, Lattelecom.In addition I actively participated in new business acquisition and agency's development.
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  • Ddb Latvia
    Account Planner
    Ddb Latvia Sep 2007 - Aug 2009
    Latvia
    My duties included developing communication and marketing plans for clients, new brand development, and participating in new business pitches. I was also responsible for maintaining the trend spotting initiative DDB SignBank.
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  • Ddb Latvia
    Junior Account Planner
    Ddb Latvia Jan 2007 - Aug 2007
    Latvia
    I was responsible for writing consumer briefs, briefing creative team, analyzing consumer data, and research design.
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  • Microsoft
    Assistant Of Education Program Manager
    Microsoft Jun 2006 - Aug 2006
    Latvia
    Internship. Managed and implemented projects for Junior Achievement Latvia: a CD with resources for highschool teachers in Economics
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  • Microsoft
    Assistant Of Education Program Manager
    Microsoft Jun 2005 - Jul 2005
    Internship. Managed and implemented projects for Junior Achievement Latvia: CD with accounting software for student study companies and highschool teachers in Economics
    View

Edgars Petersons Skills

Market Research Marketing Communications Advertising Marketing Strategy Brand Development Integrated Marketing Brand Management Strategy Strategic Planning Marketing Online Advertising Marketing Management Social Media Marketing Market Analysis Social Media Digital Marketing Customer Insight Market Planning Management Digital Strategy Marketing Research Digital Media Copywriting Analytics Business Strategy Analysis Brand Audit Consumer Behavior Consumer Insights Brand Architecture Strategic Thinking Business Development

Edgars Petersons Education Details

Frequently Asked Questions about Edgars Petersons

What company does Edgars Petersons work for?

Edgars Petersons works for Weekend

What is Edgars Petersons's role at the current company?

Edgars Petersons's current role is Planner and Partner.

What is Edgars Petersons's email address?

Edgars Petersons's email address is e_****@****hoo.com

What schools did Edgars Petersons attend?

Edgars Petersons attended Erasmus University Rotterdam, Rīgas Ekonomikas Augstskola - Stockholm School Of Economics In Riga, Ecole Supérieure De Gestion.

What are some of Edgars Petersons's interests?

Edgars Petersons has interest in New Technology, Jogging, American Literature, Trekking, Consumer Behavior.

What skills is Edgars Petersons known for?

Edgars Petersons has skills like Market Research, Marketing Communications, Advertising, Marketing Strategy, Brand Development, Integrated Marketing, Brand Management, Strategy, Strategic Planning, Marketing, Online Advertising, Marketing Management.

Who are Edgars Petersons's colleagues?

Edgars Petersons's colleagues are Людмила Слободян, Ieva Zenne, Anna Melne, Evelīna Truksne, Janis Jurevics, Antonijs Laksa, Jānis Bušs.

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