Eric Fajardo Email & Phone Number

Sydney, Australia

Sydney, Australia

Sydney, Australia

Post ReachLocal's acquisition of SureFire, in this role I was responsible for maximising book growth and retention through the delivery of high performing campaigns for ReachLocal New Zealand.In addition, I provided technical sales and platform support to the NZ Sales and Reseller teams, and also worked closely and mentored a newly built team of Account Managers - aligned with the company's new business model of increasing scale and improving client engagement.I provided… Show more Post ReachLocal's acquisition of SureFire, in this role I was responsible for maximising book growth and retention through the delivery of high performing campaigns for ReachLocal New Zealand.In addition, I provided technical sales and platform support to the NZ Sales and Reseller teams, and also worked closely and mentored a newly built team of Account Managers - aligned with the company's new business model of increasing scale and improving client engagement.I provided technical expertise for the following products and services:• Search Engine Marketing (ReachSearch™)• Display Advertising (ReachDisplay™)• Search and Site Retargeting (ReachRetargeting™)• Social Media Management (ReachCast™)• Online Marketing Analytics (TotalTrack®)• Live customer engagement and lead capture (TotalLiveChat™)• Leads and ROI reporting in the palm of your hand (ReachLocal Mobile App)• Lead Conversion Software (ReachEdge™)ReachLocal's mission is to help local businesses, national brands, agencies and resellers around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions.All of the company's solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through Reachlocal's global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing.ReachLocal (NASDAQ: RLOC) is headquartered in Woodland Hills, CA, with offices in four regions: Asia-Pacific, Europe, Latin America, and North America. Show less

Sydney, Australia

Managed the relationship between ReachLocal and the agency's largest strategic partner in the APAC region, SureFire.In this role, I was also responsible for maximising book growth and retention. I worked closely with SureFire's sales team to onboard, manage and deliver high performing paid search, display campaigns and other online marketing solutions for their SME client base.SureFire was the exclusive distributor of ReachLocal's products and technology in the New Zealand… Show more Managed the relationship between ReachLocal and the agency's largest strategic partner in the APAC region, SureFire.In this role, I was also responsible for maximising book growth and retention. I worked closely with SureFire's sales team to onboard, manage and deliver high performing paid search, display campaigns and other online marketing solutions for their SME client base.SureFire was the exclusive distributor of ReachLocal's products and technology in the New Zealand market prior to being acquired by ReachLocal in March 2014. Show less

Sydney, Australia

Developed and executed effective targeted B2B direct response and social media lead generation campaigns for the agency's clients (verticals I worked with included: Technology, Security, Financial Planning, Human Resources, Education, Professional Services, NFPs and Associations).In this role, I also managed and mentored 6 in-house social media specialists and an offshore outsourcing team. I collaborated closely with Lead Creation's talented wordsmiths around campaign strategy and… Show more Developed and executed effective targeted B2B direct response and social media lead generation campaigns for the agency's clients (verticals I worked with included: Technology, Security, Financial Planning, Human Resources, Education, Professional Services, NFPs and Associations).In this role, I also managed and mentored 6 in-house social media specialists and an offshore outsourcing team. I collaborated closely with Lead Creation's talented wordsmiths around campaign strategy and execution, and contributed to refining the agency's unique and highly effective approach in generating leads on social media - an approach now commonly known as "Social Selling".Lead Creation is an Australian B2B direct marketing company. The company's focus is to enable clients to build the business relationships they need, and to shorten their sales lead time. Show less

Sydney, Australia

Sydney, Australia

Sydney, Australia