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Leaving your marketing budget to the wrong agency is dangerous.If you’ve been burned by a typical high promise sales strategy backed up by poor delivery - don’t give up yet on taking the agency route.Here is what to watch out for when deciding on a partner agency:❌ Cookie-cutter approach❌ Vanity metrics✅ Know who is working on your account✅ Start with understanding the audience✅ Testing process & making good decisions✅ Understanding of eCommerce niches✅ Transparency on the account✅ Educating you as a business owner/marketerSpeak to us for a refreshing experience working with “agencies”
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Marketing DirectorWelaunch Pty LtdMelbourne, Vic, Au
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Co-Founder | Performance Marketing For E-Commerce, Google Ads, Facebook Ads, AnalyticsWdm Agency | Performance Marketing For E-Commerce Sep 2014 - PresentMelbourne, AustraliaPerformance Marketing for Ambitious E-commerce BrandsGoogle & Facebook Ads amplified with our Ecommerce Flywheel Framework™One line case studies:📈 Health/Beauty Retailer - 53% CPA reduction and 385% increase in revenue from Google Shopping ($357K/month to 921K/month pre COVID19, $2.1M/month during COVID19)📈 Travel product - 5X rate of business growth with 75% Increase in YoY Conversion Rate (From 3.9% to 7%), 486% increase in online revenue ($420K/m) - Performance Marketing & CRO (Conversion Rate Optimisation)📈 Startup Fashion Brand - improved ROAS by 8X in 3 months, improved conversion rate by 2.8X - Performance Marketing & CRO (Conversion Rate Optimisation)📈 Alcohol/Beverage Manufacturer - $11,274 online revenue generated with $108 FB ad spend (104X ROAS)📈 Home Entertainment Electronics Manufacturer - 3X E-commerce Sales Growth - Performance Marketing📈 Essential Oils - 2.2X Growth in Google Ads revenue in 1 month, $48K/month during COVID19 -
Community DirectorE-Commerce Mastermind Oct 2020 - Present- Building a vibrant and one of the most valuable E-commerce communities online. - This will be a mastermind where you can learn from other Ecomm practitioners - Know what you don't know - Learn how other Ecomm brands similar to you solved problems you are currently facing- Learn from people just ahead of you- Behind the scenes on campaigns and optimizations- Industry insider info and secrets- Recommendations on tools, vendors, etc
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Digital Strategist | E-Commerce, Biddable Media, Seo, Affiliate Marketing, AnalyticsChemist Warehouse Group Mar 2013 - Oct 2015PrestonManaged online advertising operations for the biggest pharmacy group (and Top 10 retail group) in Australia including:- Paid Search and SEO- Affiliate Marketing- Web Analytics- Site Search Optimisation- Display Inventory Management- Cart Abandonment E-mail program- Online Directories and Classifieds- Relationship management with partners and suppliersAccomplishments 2013-2014:- 330% increase in online sales through Adwords- 240% increase organic keywords in Top 3 positions on Google SERP- Currently #1 SEO and Adwords ranking in Health & Beauty vertical in AU- 3x growth in Affiliate marketing sales- Introduction of in-house search agency services to suppliers- Expansion into New Zealand market
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Search SpecialistMindshare Nov 2011 - Feb 2013Melbourne, AustraliaManage 60+ mid-to-large Adwords accounts for 12 Local & Global clients (more than $1mil total annual spend).Strategies include deep integration with other Offline & Digital media channels, lead generation & ROI, use of analytics tools for qualitative metrics and advanced tracking.Grow Search by demonstrating cost-effectiveness of Search to clients and business managers.Internal and external (client) support & education on Search processes. -
Search ExecutiveOmd Australia Apr 2011 - Oct 2011Melbourne, Australia -
Rmit Business Plan Competition FinalistLovestock & Leaf Pty Ltd Apr 2010 - Oct 2010Melbourne, AustraliaDeveloped a business plan with a team of 4 for a product by Lovestock & Leaf for the 2010 RMIT Business Plan Competition. -
Marketing ConsultantWorldpool Jan 2010 - Feb 2010Developed a marketing plan for a start up business creating a social networking site for professionals. Emphasized on social media marketing strategies (e.g. Twitter, Blogs, Facebook) as well as other offline and non-traditional media. Also contributed ideas that helped with the development of the product and business plan.
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Graphic Design InternGanforhire Brand Solutions Dec 2008 - Feb 2009Three month work experience with an advertising company that focuses on brand management for companies. Was assigned various design-related tasks for ongoing projects.
Ephraim Ritikos Skills
Ephraim Ritikos Education Details
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Advertising
Frequently Asked Questions about Ephraim Ritikos
What company does Ephraim Ritikos work for?
Ephraim Ritikos works for Welaunch Pty Ltd
What is Ephraim Ritikos's role at the current company?
Ephraim Ritikos's current role is Marketing Director.
What is Ephraim Ritikos's email address?
Ephraim Ritikos's email address is ep****@****.com.au
What is Ephraim Ritikos's direct phone number?
Ephraim Ritikos's direct phone number is +613946*****
What schools did Ephraim Ritikos attend?
Ephraim Ritikos attended Rmit University.
What are some of Ephraim Ritikos's interests?
Ephraim Ritikos has interest in Do It Yourself (Diy), Sustainability, E Commerce, Australia, Gardening, India, Web Analytics, Analytics, Search Engine Marketing, Camping.
What skills is Ephraim Ritikos known for?
Ephraim Ritikos has skills like Sem, Google Analytics, Google Adwords, Social Media Marketing, Online Advertising, Advertising, Analytics, Online Marketing, Search Engine Marketing, Facebook, Seo, Lead Generation.
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