Ephram Qin Email & Phone Number

Shanghai

- Lead a global team of 6 people (4 in China and 2 in Canada).- In charge of global digital marketing including SEM, SEO , Email marketing/Marketing Automation, Social Media (China only) and Referral sites (Banner ads and product feeds)- Responsible for online campaigns and supplier marketing in China and APAC- Initiate and Lead SuperStore Project on 1688.com- Lead the re-development project for China Ecommerce sites.- Build data analysis and reporting system for Global Digital marketing and Ecommerce Business- Train global vendors and internal teams on China digital marketing and Ecommerce practice.- Support ecommerce store on Amazon NA and Conrad in German.

Shanghai, China

- Lead a team of two members and 3 vendors and responsible for paid search marketing (SEM), search engine optimization (SEO) and Tmall/Taobao.- Build SEM strategy plan on Baidu/360/Sougou/Google Adwords and operate 9 million annual budget for more than 1.3 million keywords and 140,000 SKU.- increase no. of new customers by 30%, revenue by 18% and lower the cost per acquisition (CPA) by 70% from SEM channels.- Optimize SEO plan and increase page index by 400%（4 million）, daily traffic by 200% (6,000) and revenue by 30%.- Supervise data tracking and analysis for the whole marketing department. Design new keywords and ROI reports.- Make operation and marketing plan on Tmall/Taobao. Coordinate vendor and multiple internal business units to set up stores.

上海

- Designed and implemented digital marketing plan on Greater China, Japan and all other English-speaking countries in APAC region.- Achieved 5 million yuan annual direct sales from ecommerce website and increased qualified leads by 450% from scratch.- Built Chinese/Japanese official sites as well as multiple micro-sites and landing pages. - In Charge of English/Japanese/Chinese SEM and SEO on Google, Baidu and Yahoo. - Responsible for Content marketing and online PR distributions In China. Increased online media coverage in China by 200%. - Set up and promoted on social media sites including Sina Microblog and LinkedIn.- Responsible for email marketing for APAC regions.- Managed and configured Salesforce, a CRM system, for all affiliates in APAC region.- Cooperated with graphic designers to design APAC marketing collaterals.- Organized industrial events such as PCHi, FIC and in-house seminars.

Changsha, Hunan, China

Co-Founder- One of the 3 founders- Led two projects on the startup company as below:Project 1: Language Spirit (An Online Video Platform for English and Chinese Education)May, 2010~June, 2012 Shanghai/Changsha, China - In charge of the digital marketing department with 14 members and more than 50 vendors around the world. Hired, trained and evaluated all team members.- Engaged in drafting the business plan and establishing the company.- Designed and created 3 English websites, 3 Chinese websites and 1 Japanese website - Managed digital marketing campaigns via: PPC campaigns on Baidu/Google Adwords (Hands-on operation), SEO on Google and Baidu Social media marketing (Facebook/Linkedin/Twitter/Sina Microblog), Email marketing and Content&PR marketing in both Chinese and English.- Designed and created an online CRM system.- Coordinated to shoot a promo video with vendors in 4 countries. - Organized a marketing event with 110 attendees and 30 teachers from 7 countries.

Changsha, Hunan, China

- Worked as a freelancing English&Chinese translator. Translated more than 1,500,000 words business documents and video subtitles. - Worked as a local tour guide for English-speaking tourists.

Bachelor'S Degree, International Tourism

High School, Arts