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Erico Pierotto Email & Phone Number

Head Produtos Digitais at Canal Rural Produções
Location: São Paulo, Brazil 10 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Role
Head Produtos Digitais
Location
São Paulo, Brazil
Company size

Who is Erico Pierotto? Overview

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Erico Pierotto is listed as Head Produtos Digitais at Canal Rural Produções, a with 225 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Erico Pierotto.

Erico Pierotto previously worked as Coordenador Produtos Digitais at Canal Rural Produções and Product Owner at Canal Rural Produções. Erico Pierotto holds Digital Media Technologies, Information Technology from Australian College Of Business Intelligence.

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Canal Rural Produções

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Profile bio

About Erico Pierotto

Seasoned digital architect and marketing strategist with 25+ years of experience shaping the online landscape. Proven ability to bridge the gap between technical expertise and marketing strategy, leading innovative projects that drive tangible results. Seeking a position to leverage my unique skill set and contribute to the success of a forward-thinking organization.Key Strengths:Digital Marketing: Adept in various digital marketing channels, including SEO, SEM, social media, and inbound marketing.Business Development: Proven track record of growing businesses, expanding markets, and forging strategic partnerships.Leadership: Experienced in leading and motivating teams across diverse disciplines.Technical Expertise: Proficient in HTML, CSS, Python, and various digital marketing tools.Communication: Exceptional communication skills, both written and verbal, in English and Portuguese.

Listed skills include Marketing Social, B2C, Virtual Management, B2B, and 27 others.

Current workplace

Erico Pierotto's current company

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Canal Rural Produções
Canal Rural Produções
Head Produtos Digitais
State of São Paulo, Brazil
Employees
225
AeroLeads page
10 roles

Erico Pierotto work experience

A career timeline built from the work history available for this profile.

Coordenador Produtos Digitais

Current

São Paulo, Brasil

Gestão de time:- Projetos Digitais (APP, WEB, AI)- Redes Sociais - Ciência de Dados- Mídia Paga- Mídia ProgramáticaPrincipais entregas:- Criação do time de Digital da empresa- Novo portal do Canal Rural- Novo portal do Giro do Boi- Novo Portal do Ligados e Integrados- Novos Portais das afiliadas Canal Rural- Novo Portal da BDM (Bom dia Mercado)- Reestruturação da programática dos portais- Reestruturação da comunicação nas redes… Show more Gestão de time:- Projetos Digitais (APP, WEB, AI)- Redes Sociais - Ciência de Dados- Mídia Paga- Mídia ProgramáticaPrincipais entregas:- Criação do time de Digital da empresa- Novo portal do Canal Rural- Novo portal do Giro do Boi- Novo Portal do Ligados e Integrados- Novos Portais das afiliadas Canal Rural- Novo Portal da BDM (Bom dia Mercado)- Reestruturação da programática dos portais- Reestruturação da comunicação nas redes sociais- Criação de novos formatos de conteúdos- Aumento de 220% na audiência das redes sociais- Organização dos processos internos em relação as entregas digitais- Estudo e nova estrutura SEO de todos os sites da empresa- Treinamento dos times de conteúdo sobre SEO para Youtube Show less

Mar 2023 - Present

Product Owner

São Paulo, Brasil

Principais competências:- Gerenciar as entregas de desenvolvimento com as equipes e orientar as devidas documentações e especificações;- Gerenciar plataforma e ferramentas que compõem o ecossistema digital e seus respectivos contratos e acessos;- Coordenar Sprints, backlog, teste drive development e deploys;- Planejamento e estruturação SEO;- Liderar time de fornecedores terceirizados ;- Treinar e acompanhar times de conteúdo sobre SEO;- Gerenciar as mídias… Show more Principais competências:- Gerenciar as entregas de desenvolvimento com as equipes e orientar as devidas documentações e especificações;- Gerenciar plataforma e ferramentas que compõem o ecossistema digital e seus respectivos contratos e acessos;- Coordenar Sprints, backlog, teste drive development e deploys;- Planejamento e estruturação SEO;- Liderar time de fornecedores terceirizados ;- Treinar e acompanhar times de conteúdo sobre SEO;- Gerenciar as mídias programáticas;- Liderar o time de Social Media e Data Analytics;Principais entregas:- redução de mais de 80% no custo de desenvolvimento de projetos web- estudo e planejamento de SEO dos principais portais/sites/blogs da empresa- treinamento SEO para os times de conteúdo/jornalismo- aumento de mais de 200% na audiência do portal do Canal Rural- aumento de mais de 200% na audiência do portal do Giro do Boi- dashboards de controle e gestão da audiência (looker studio) Show less

May 2022 - Mar 2023

Product Owner

Novo Hamburgo, Rio Grande Do Sul, Brazil

My main competencies:- Product Modeling- Market Research- Customer Discovery Research (Market Fit)- BI analysis- UI / UX- SEM/SEO- Roadmap and Backlog- Development team leader- Operations team leader- Negotiation with B2B market (Resellers and Industry)- TV Program Coordination (Fisherman's Shop)- Head marketplace (Fisherman's Shop)

Oct 2020 - Mar 2022

Performance Analyst

Novo Hamburgo Area, Brazil

I joined Fish TV as a media and performance analyst at the end of 2018 and soon embraced other roles and business models due to my know-how. I was the analyst responsible in 2019 for the Fish TV website, Mapa da Pesca, promotion of new programs, among other things.My main competencies:- Digital business strategies;- Analysis and strategies to increase revenue;- Development of media strategy;- SEO strategies and analysis;- Researches;- Mining market research… Show more I joined Fish TV as a media and performance analyst at the end of 2018 and soon embraced other roles and business models due to my know-how. I was the analyst responsible in 2019 for the Fish TV website, Mapa da Pesca, promotion of new programs, among other things.My main competencies:- Digital business strategies;- Analysis and strategies to increase revenue;- Development of media strategy;- SEO strategies and analysis;- Researches;- Mining market research data;- User behavior mapping;- Creation of marketing flows to launch new programs;- Creation of individual structure for remarketing;- Creation of sales funnel;- Analysis of paid and organic digital media;- User interface A/B testing;- Creation of product promotion campaigns;- Implementation of data collection tools;- Product publicity campaigns;- Continuous product improvement;- Sponsored media management; Show less

Nov 2018 - Oct 2020

Founder

Sydney Seo Lab

Sydney, Nova Gales Do Sul, Austrália

SEO agency I created while I lived in Australia focused on the local market. I had this venture interrupted for bigger reasons (family illness) and unfortunately, I had to return to Brazil. In the short period that I operated in the country, I had two clients. A photographer/movie maker who developed the site in WordPress, the entire positioning strategy, along with SEO training and consulting (lebirck.com.au). The second client was a moving company already established in Sydney, which was… Show more SEO agency I created while I lived in Australia focused on the local market. I had this venture interrupted for bigger reasons (family illness) and unfortunately, I had to return to Brazil. In the short period that I operated in the country, I had two clients. A photographer/movie maker who developed the site in WordPress, the entire positioning strategy, along with SEO training and consulting (lebirck.com.au). The second client was a moving company already established in Sydney, which was expanding its operation to other cities and I set up the SEO strategy, along with all the necessary insite optimization (poschandsilva.com.au). Show less

Aug 2017 - Oct 2018

Cofounder

Rpbr Soluções Web

Novo Hamburgo E Região, Brasil

#RPBR was the company I founded together with my former partner Maurício Bento Ghem at the beginning of my career as a digital entrepreneur. The company was opened to be the owner of the business we were developing. During the period I participated in the business, we went from our own projects, website developments, SEO consulting, and launches by local authorities. My main skills: - commercial - SEO strategy (insite, backlink, competitor analysis, etc) - paid traffic (Google… Show more #RPBR was the company I founded together with my former partner Maurício Bento Ghem at the beginning of my career as a digital entrepreneur. The company was opened to be the owner of the business we were developing. During the period I participated in the business, we went from our own projects, website developments, SEO consulting, and launches by local authorities. My main skills: - commercial - SEO strategy (insite, backlink, competitor analysis, etc) - paid traffic (Google Ads, Youtube Ads, and Facebook Ads) - data analysis (BI) - market research - strategic planning - social planning media - action plan - launch formula specialist - customer service - front end developer - UX / UI designer - copywriter Show less

Jan 2016 - Aug 2017

Cofounder

Av. Dr. Maurício Cardoso, 88 Hamburgo Velho . Novo Hamburgo Cep 93510-250 . Rs

I am co-founder of Marke, in 2014, which is a Digital Marketing Agency specializing in SEO and Paid Traffic. At the end of 2015, he leaves the partnership to invest in another business. My main skills: - commercial - SEO strategy (insite, backlink, competitor analysis, etc) - paid traffic (Google Ads, Youtube Ads, and Facebook Ads) - inbound marketing - social media strategist - front end developer - UX / UI designer - copywriter

Dec 2014 - Dec 2015

Cofounder

Qualdelivery

Novo Hamburgo, Rio Grande Do Sul, Brasil

qualdelivey.com was the first online food delivery portal in Vale dos Sinos, Rio Grande do Sul, with more than 50k views per month in a city with 200k inhabitants. It had several restaurants in the region and was successfully sold to the company Devorando at the end of 2014. My main competencies: - commercial - strategic planning - front end developer - UX designer - organic traffic (SEO) - paid traffic - social media - designer

Apr 2013 - Dec 2014

Cofounder

Respondebrasil

Novo Hamburgo E Região, Brasil

Respondbrasil.com.br was my first large-scale online project, a social tool that aimed to facilitate communication between public managers and the needs of citizens. It took 4 years of hard work, discussions with the university and public managers, trying to make the tool supported. The portal didn't work out due to lack of adhesion, however, it was my first big school in the world of digital products. I had to specialize in DEV, SEO, PIT, Google, design, UX, communication, and so… Show more Respondbrasil.com.br was my first large-scale online project, a social tool that aimed to facilitate communication between public managers and the needs of citizens. It took 4 years of hard work, discussions with the university and public managers, trying to make the tool supported. The portal didn't work out due to lack of adhesion, however, it was my first big school in the world of digital products. I had to specialize in DEV, SEO, PIT, Google, design, UX, communication, and so many other skills I had to develop because of this endeavor. There were years without sleep, investment rounds, and a lot, but a lot of resilience. Show less

Apr 2009 - Jan 2013
Team & coworkers

Colleagues at Canal Rural Produções

Other employees you can reach at canalrural.com.br. View company contacts for 225 employees →

3 education records

Erico Pierotto education

Publicidade E Propaganda, Publicidade

- Curso de Italiano - Eventos na área de Publicidade - Mostras Competitivas de Cinema - Exposições de Fotografia - Cursos de Rádio - e mais.

Técnico Em Administração E Informática, Administração, Negócios E Marketing

Colégio Marista Pio Xii

- 3 anos como vice-presidente do Grêmio estudantil - Congressos Estudantis - Organização de Jogos Estudantis - Organização de Eventos e.

FAQ

Frequently asked questions about Erico Pierotto

Quick answers generated from the profile data available on this page.

What company does Erico Pierotto work for?

Erico Pierotto works for Canal Rural Produções.

What is Erico Pierotto's role at Canal Rural Produções?

Erico Pierotto is listed as Head Produtos Digitais at Canal Rural Produções.

Where is Erico Pierotto based?

Erico Pierotto is based in São Paulo, Brazil while working with Canal Rural Produções.

What companies has Erico Pierotto worked for?

Erico Pierotto has worked for Canal Rural Produções, Fish Tv - O Canal Da Pesca Esportiva, Sydney Seo Lab, Rpbr Soluções Web, and Marke - Consultoria Seo E Marketing Digital.

Who are Erico Pierotto's colleagues at Canal Rural Produções?

Erico Pierotto's colleagues at Canal Rural Produções include Eduardo Menegotto, Juan Carlos Lebron Casamada, Lorrayne Gomes, Mariana Ferreira, and Camila Benac.

How can I contact Erico Pierotto?

You can use AeroLeads to view verified contact signals for Erico Pierotto at Canal Rural Produções, including work email, phone, and LinkedIn data when available.

What schools did Erico Pierotto attend?

Erico Pierotto holds Digital Media Technologies, Information Technology from Australian College Of Business Intelligence.

What skills is Erico Pierotto known for?

Erico Pierotto is listed with skills including Marketing Social, B2C, Virtual Management, B2B, Empreendedorismo, Ciclo Pdca, Consultoria, and Web Design.

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