Mapeamento de influenciadores no perfil do Instagram do Todos Pela Educação, incluindo réguas de análise por categoria para uso em ações de conteúdo.Elaboração de apresentação para mantenedores, incluindo estrutura narrativa e identidade visual.

Support for Educação Já campaign, foccused in awareness towards basic education in Brazil, present in Digital, TV, OOH and Radio. Strategy and event for Influencers. Communication strategy draft for 2023.

Strategy and implementation of a book e-commerce for a psychology professional.Comms plan in order to raise funds from a cultural incentive law for a multidisciplinary artist. Including site, PR, Spotify and influence marketing strategies.

Stakeholder management (global/local brand teams, IT teams, agencies). Best practice sharing with local markets on how to leverage the website based on data strategy. Support on website localisations, campaign feasibility and website enhancements (UX, new templates and functionalities).

Leader of U-Studio, the global in-house agency across the Foods category. Responsible to launch the project, influence internal stakeholders to support it (senior management), make the bridge between global brand teams (B2C and B2B) and the agency. Brand guardian for digital content, e-commerce, social and digital advertising for brands such as Knorr and Hellmann’s.

Organic and paid content, media and e-commerce strategy for the foods recipe platform Recepedia (live in 9 countries across LatAm). Localization of global digital campaigns in Latin America. On board in all digital communications with local brand teams and agencies. Development of WhatsCook, a chatbot to provide recipe insights and e-commerce service to Hellmann’s Brazils consumers. One of the enablers of Foods Startup Model, a mindset changing pilot across all Foods category areas in Brazil… Show more Organic and paid content, media and e-commerce strategy for the foods recipe platform Recepedia (live in 9 countries across LatAm). Localization of global digital campaigns in Latin America. On board in all digital communications with local brand teams and agencies. Development of WhatsCook, a chatbot to provide recipe insights and e-commerce service to Hellmann’s Brazils consumers. One of the enablers of Foods Startup Model, a mindset changing pilot across all Foods category areas in Brazil (Marketing, E-commerce, Media R&D, Nutrition, Finance, and Trade). Show less

Globo is the 2nd largest TV Broadcaster worldwide.Specialist in automotive, real estate and education segments. Responsible to build campaign projects that went beyond media delivery, it also included market and digital research, data driven strategies, content creation, reports along the campaign to be able to optimize if necessary. Always providing a digital strategic vision to the main advertisers of these segments (such as Volkswagen, Fiat, GM) together with the account executive teams.

Development of display and branded content products for the 122 affiliates from Rede Globo across Brazil, focusing on national and local advertisers, providing trainings for local marketing teams, advertising agencies and clients. Diagnosis and action plan focused on each regional reality. Increase digital value on TV integrated campaigns and events.

Focal point for planning, implementation and metrics for digital advertising project’s team. Planning and management new apps for EXAME, Info, Você S/A and PME brands. Digital expansion for websites, tablets, smartphones, e-books, smartTvs. Behavioral market analysis to support strategic decisions to increase advertising revenue (branded content and media). Team management.

Product Marketing Institutional campaign for MdeMulher: new brand positioning, new visual identity and media kit launch for the trade target. Frequent use of tools such as Marplan, Kantar, comScore, Google Analytics, Omniture and Flurry. Advertising Marketing Development and monitoring digital branded content and media projects. P&L analysis. Marketing front with sales team, brands and advertising agencies. Digital research using tools such as IBOPE Monitor, Inter-media… Show more Product Marketing Institutional campaign for MdeMulher: new brand positioning, new visual identity and media kit launch for the trade target. Frequent use of tools such as Marplan, Kantar, comScore, Google Analytics, Omniture and Flurry. Advertising Marketing Development and monitoring digital branded content and media projects. P&L analysis. Marketing front with sales team, brands and advertising agencies. Digital research using tools such as IBOPE Monitor, Inter-media, national and international trends dashboards.MdeMulher was the most profitable website in advertising sales at Editora Abril in 2012. Show less

B2C sales by chat. Customer satisfaction survey delegate for chat Brazil: action plans to implement improvements. Chat sales delegate to marketing area: suggestions for weekly deals, ideas for new campaigns, including suggestions for improvements to the site to increase demand generation. Top Performer Award from the sale of accessories and peripherals in the third quarter of 2010.

Website localizattion for the Americas. Training new joiners for local content classification. Support on translation and customer services.