Emily Keeler Email & Phone Number

Bellingham, Wa, Us

Bellingham, Washington, United States

Acme, Washington, United States

Project management, marketing, and CX for an outdoor event venue/retreat center that connects people to nature, sustainable agriculture, and off-grid living.Conducted competitive analysis and user research to identify key industry trends, develop personas and customer journey insights, resulting in a unique and differentiated brand identity, compelling UX writing/microcopy, and cohesive marketing materials (print and digital). Designed and built an original 7 page, mobile-responsive website in Framer. Conducted user interviews and analyzed user interaction data in GA to optimize key conversion points, resulting in a conversion rate increase from 9.2 to 12.7%

UX Research and Design for SaaS products

Bellingham, Washington, United States

Led 0-1 research and design for SaaS start-up that simplifies group coordination. Led the early discovery process, user research, and conducted a thorough market analysis of existing products. Translated findings into a strategic road map, personas, and wireframe user flows. Designed, tested, iterated, and delivered clickable prototypes in Figma for both mobile and desktop.

Seattle, Washington, United States

Full website re-design for a Seattle brewery to build direct sales funnel, increase online sales conversion rate, improve SEO, effectively communicate brand identity, and increase traffic through content discoverability and creation.Increased online sales by 3%, reduced bounce rate by 7% in 3 mo.Conducted in-depth heuristic analysis of e-commerce website, providing detailed explanations of design recommendations, identifying high-impact opportunities, and defining product-related online user journeys. Information architecture, colors, typography, body copy, interaction animation, focusing on optimizing online sales conversions.

Research and design for an engineering firm's e-commerce Shopify site.Conducted thorough market research and analysis to identify target audience preferences and industry trends, informing the design strategy and ensuring alignment with market demands.Developed a comprehensive style guide, establishing consistent design elements and brand identity, and contributing to a cohesive user experience.Presented final e-commerce landing page design to stakeholders, articulating design rationale, findings, and recommendations to deliver optimal experiences.

Led the end-to-end rapid design and development of a virtual education service to provide classes for thousands of adults and K-12 students during the pandemic.Conducted UX research (user interviews, survey development, and usability testing), aligning product requirements across internal/external users and business goals.Developed and led technology trainings for staff. Managed online fundraising events through Zoom. Wrote and managed technology grants.

Designed visually captivating and intuitive website that improved user experience and transformed brand image. Optimized content architecture, improving loading speed by 40%, reducing bounce rates to 25% and increasing session duration by 15%. Conducted iterative design improvements based on user feedback, data analysis, and A/B testing, leading to a conversion rate increase from 2% to 5%. Implemented SEO best practices leading to 50% increase in organic search traffic and 40% improvement in rankings. Advocated for users to senior leadership, siting user and competitive research and explaining the value of a shared understanding of the user-centric intersection between design, marketing, product, and technology.

Portland, Or

- Facilitated community-process to develop new program model to develop decentralized, bi-lingual community model that hired and trained program graduates. - Developed systems and tools to track participant and volunteer recruitment, supply donations, and seasonal (5x) supply distributions to over 500 families. - Designed marketing materials and forms (application, in-take, survey, notices).- Grew funding, staffing and program enrollment by over 500% over 7 years. - Secured and managed > $1M in grants, business sponsorships, and contracts. - Developed and scaled Spanish program to equal English program enrollment. - Created evaluation protocol to track, evaluate, and improve impact/outcomes.

Philadelphia, Pa

Bachelor Of Arts (Ba), Earth And Environmental Science (Major) | Environmental Studies (Minor), 4.9

Environmental Science Degree with a focus on Sustainable Agriculture. Coursework included: Soil science, Agro-ecology, Botany, Data.

Product Design, Ux Research & Design

Professional Certificate Program Evaluation, Non-Profit/Public/Organizational Management

Evaluation Approach, Design, and Methodology; Data Collection; Logic Models; Culturally Responsive Methodologies; Conducting Qualitative.

Undoing Racism

Education record

Education record