Dan Epley Email and Phone Number
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Hi, I’m Dan Epley, a results-driven Retail Sales Executive with deep experience as a merchant leading multi-billion dollar businesses in brand management, innovative merchandising, strategic negotiations (domestic & international), marketing, and advertising for two key retailers in the United States. My background includes industry expertise with P&L responsibility, along with consistent success in leveraging the skills of cross-functional teams to maximize retail trends, product development, domestic and international sourcing, category management, and vendor performance. I am known as a strategic and servant team leader who solves diverse challenges in a fast-paced work environment, achieves corporate milestones, and realizes the company vision to improve revenues while constantly improving the customer experience. I deliver profitable revenue growth through:STRATEGIC INNOVATION –Builds sustainable growth over time through channel management, creative problem solving, and leveraging team strengths.MERCHANDISING EXPERTISE – Breadth of knowledge across categories to leverage marketing, in-store assets, and brands to deliver an outstanding customer experienceBRAND MANAGEMENT–Deep experience in expanding brand value from testing to national roll-out, including advertising, in-store promotions, and omnichannel marketing campaigns.RELATIONSHIP MANAGEMENT – Collaborating across levels and roles; leading through influence, building strong partnerships, and negotiating winning solutions.
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Senior Vice PresidentWhole Foods Market/AmazonAustin, Tx, Us
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Vice President - Grocery (Dairy/Frozen/Baking/Meals/Beverages/Snacks/Breakfast/Bulk/Candy)Whole Foods Market 2016 - PresentAustin, Tx, UsBuilt an industry-respected Global Grocery Team, sourcing talent from the regions and retail, that has integrated category management into Whole Foods Market while growing the partnership with the suppliers and regions/stores and driving outstanding financial results.
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Divisional - GroceryWhole Foods Market 2016 - 2018Austin, Tx, Us
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OwnerNspired Strategies 2015 - 2016Developing strategic relationships between retailers and suppliers that drive long-term financial results and brand development. Over 25 years of retail experience at Target Stores across grocery, beverage, domestics, electronics, home improvement, sporting goods, and toys working with leading manufactures.
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Director | Food And Beverage, Natural Beverages, Carbonated Soft DrinksTarget Stores 2014 - 2015Minneapolis, Mn, UsReported to VP General Merchandise Manager, Food and Beverage, led a 16 member merchant team, including six buyers, responsible for all shelf stable beverages business. Set strategic direction for vendor negotiation and space management, category growth, assortment planning, presentation, promotion, pricing, inventory control, transition execution, and financial and supply chain vendor performance.DROVE MARKETING INNOVATION RESULTING IN TRIPLE DIGIT SALES GROWTH ♦ Drove natural beverage segment utilizing print media promotions with sparkling water (3x industry share growth), Simply Balanced, VitaCoco Sport, and recently launched Body Armor sport drink.DROVE DOUBLE DIGIT SALES INCREASE BY DEVELOPING NEW CHECKLANE STRATEGY ♦ Improved checklane beverage sales by double digits by adding larger coolers to every lane and replacing coolers, increasing capacity by 67% and facings by 33%. Decreased electrical cost by millions of dollars annually. ENVISIONED AND IMPLEMENTED STREAMLINED TEAM STRUCTURE FOR EFFICIENCIES♦ Restructured two buying teams into one, creating improved synergy and efficiencies. Gathered competitive structural data, conducted individual interviews to create a Now, Next, Future evolution of team structure.IMPROVED LOCAL MERCHANDISING TO DRIVE SALES AND CUSTOMER EXPERIENCE ♦ Improved regional brand and item relevance through strategic segmentation analysis on all beverage categories. Realigned adjacencies in 130 stores to focus on the consumer in the market and drive sales.BUILT PARTNERSHIP AND NEGOTIATED SPONSORSHIP WITH COCA COLA ♦ Negotiated Tier 1 Race Partnership with Coke launched in 2014 with branding on NASCAR and IRL along with marketing throughout the year. -
Director | Food And Beverage, Grocery Advertising, Carbonated Soft DrinksTarget Stores 2003 - 2014Minneapolis, Mn, UsReported to VP General Merchandise Manager, Food, Beverages, and Pets, led a merchant team responsible for P&L of carbonated soft drinks and weekly print and online media for food. Led the print and online media initiatives for Target’s grocery business, including promotional strategy, asset allocation, and productivity. DEVELOPED AND EXECUTED FOOD PROMOTIONAL STRATEGY WITH IMPROVED SALES♦Improved circular (print & online) in grocery, driving a significant increase in promotional sales, and brand positioning through partnership with buyers on content, and marketing to create stories that drove increased relevancy with the customer and ultimately sales. TRANSFORMED NEW TEAM STRUCTURE TO FOCUS ON BRANDS♦Re-engineered merchant team from regional to brand buyers, enhancing accountability and relationships with national sales teams and brand managers. Reduced buyers from 9 to 3 over 8 years by leveraging vendor and retail structure, which continues to be the industry-leading model. PIONEERED AN INNOVATIVE DSD VENDOR SCORECARD TO IMPROVE SERVICE♦Designed, tested, and rolled out Vendor Direct-To-Store-Delivery Scorecard for food and beverage DSD vendors. This tool holds the vendors accountable to high levels of service and drives increased communication at the store level resulting a better brand experience for the customer.PARTNERED WITH BRAND TEAMS TO DESIGN EXCLUSIVE PROMOTIONS♦Developed innovative and unique marketing strategies with the brand teams of Coca-Cola, Diet Coke, Pepsi, Diet Pepsi, Dr. Pepper, Mountain Dew, Vitamin Water, Nestle Waters, Red Bull, and Starbucks Frappuccino with annual support of several million dollars to drive brand relevance and market share increases.PARTNERED WITH COCA-COLA AND TARGET LEADERSHIP TO DRIVE TRAFFIC♦ Executed one of the largest single-week Coca-Cola soft drink ads in the U.S..
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Director | Domestics Bath And Rugs, International And Domestic SourcingTarget Stores 2001 - 2003Minneapolis, Mn, UsReported to VP Divisional Merchandise Manager, Domestics, led merchant team responsible for P&L of decorative rugs, bath towels, bath rugs, bath accessories, and beach towels. Directed assortment planning, vendor sourcing (domestic & imported), presentation, promotions, pricing, marketing, and inventory control for rugs and bath.DEVELOPED MULTI-YEAR GLOBAL SOURCING STRATEGY REDUCING COSTS♦ Developed worldwide multi-year sourcing strategy by analyzing quality and costs in U.S. and abroad for 8 bath towel programs worth over $200M (cost). Utilized a tactical timing and action over two years to reduce risk while moving all towel programs from domestic to import. Dramatically improved the quality all towel programs while lowering the costs at the same time. ASSESED VIABILITY OF INTERNATIONAL FACTORIES THROUGH ON-SITE VISITS♦ Visited factories in Turkey, India, Thailand, Vietnam, & U.S. to asses and award contracts that improved costing and quality while driving improved margins and lower retails. Saved 17% first year on purchases of $143M (cost).IMPLEMENTED NEW PROCESS TO IMPROVE FASHION TREND MERCHANDISING♦ Implemented product design and development process, incorporating in-house trend teams, designers, color experts, and textile technical experts to improve quality, coordination, and fashion.ANALYZED AND IMPLEMENTED STRATEGY SPACE REALLOCATION♦ Optimized space of domestics floor pad by analyzing sales and margin history and projecting potential volume of upcoming trends and strength of categories to drive increased sales productivity per foot. Rolled out changes to the Domestics Divsion.
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Director | Electronics, Mobile Phones, Computers And Accessories, Phones, Phone CardsTarget Stores 1999 - 2001Minneapolis, Mn, UsReported to VP General Merchandise Manager, Electronics, led merchant team responsible for mobile phones, cordless and corded phones, computers, computer accessories, printers, calculators, phone cards, and more. Set strategic direction for vendor negotiation, brand management, category growth, assortment planning, presentation, promotion, pricing, inventory control, transition execution, and financials.LED TARGET INTO MOBILE PHONE CATEGORY AHEAD OF MASS MARKET♦ Partnered with carriers to provide prepaid and contract mobile phone options at mass resulting in strong market position and significant sales.ACHIEVED 15% MARKET SHARE IN CORDLESS PHONES ♦ Led mass segment in sales increases by being first with new technology, fashion, and aggressively marketing with Sony, Panasonic, and VTech. LAUNCHED FASHION WITH PREMIUM BRANDS DRIVING SALES GROWTH AND SHARE♦Partnered with leading phone manufacturers (Sony & Panasonic) to exclusively introduce premium cordless/corded phones that were not black or silver. This became an industry trend driving sales initially at Target and then in the entire market.INTRODUCED TRANSLUCENT ELECTRONICS DELIVERING OVER $100M INCREMENTAL SALES♦ Led the Electronics Division in developing an industry first and exclusive assortment of colored translucent electronics (CD Players, boom boxes, phones, and more). Launched program with TV advertising and front cover delivering $75M incrementally in first year of sales.
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Sr. Buyer | Camping/Water Sports, Home Improvement, Office ElectronicsTarget Stores 1994 - 1999Minneapolis, Mn, UsReported to Sr. Buyers, Outdoor Sports/Home Improvement/Office Electronics, managing assortment planning, presentation, category and brand positioning, negotiation, transition execution, pricing, promotions, and inventory. DEVELOPED CAMP TARGET EVENT DRIVING CUSTOMER EXCITEMENT AND SALES♦ Partnered with marketing and stores to deliver an unprecedented sales event, "Camp Target". Generated 360° approach including in-store signing, newspaper insert, print and radio media campaign, and outside "sidewalk sale". This drove customers to the store and double digit sales increases.PARTNERED WITH JANSPORT TO DRIVE BACK-TO-SCHOOL BACKPACK SALES♦ Negotiated with Jansport an exclusive line of backpacks and gained additional space in the back-to-school adjacency and front cover advertising. Drove double digit sales increases and significant margin improvement for the department.IMPROVED ORGANIZATION CATEGORY RESULTING IN DOUBLE DIGIT SALES INCREASES♦ Improved brand alignment, assortment, space allocation, inventory position, and promotions to drive the organization category in home improvement.REINVENTED CEILING FAN CATEGORY IMPROVING PRESENTATION AND SALES ♦ Resourced the entire ceiling fan assortment by reviewing suppliers, visiting factories in China and Taiwan to insure quality, and negotiating optimal pricing. Rebranded and evolved packaging to improve the presentation.CHANGED PHONE CARDS TO POS ACTIVATION DRAMATICALLY IMPROVING MARGIN♦ Changed phone cards from being "pre-loaded" with high theft rates to "point-of-sale-activated" with no theft. This reduced inventory to zero, theft to zero, and increased sales due to not having to limit the inventory (non-activated) cards on the floor.
Dan Epley Skills
Dan Epley Education Details
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Stagen Leadership AcademyFoundational Leadership Program (Flp) Certificate -
Brigham Young UniversityFinance & Economics
Frequently Asked Questions about Dan Epley
What company does Dan Epley work for?
Dan Epley works for Whole Foods Market/amazon
What is Dan Epley's role at the current company?
Dan Epley's current role is Senior Vice President.
What is Dan Epley's email address?
Dan Epley's email address is da****@****ods.com
What is Dan Epley's direct phone number?
Dan Epley's direct phone number is +176322*****
What schools did Dan Epley attend?
Dan Epley attended Stagen Leadership Academy, Brigham Young University.
What are some of Dan Epley's interests?
Dan Epley has interest in Outdoor Equipment, Outdoor Activities, Results Focused, Manufacturers Representative, Execution, Retail, Director Sales, Print Media, Logistics, Retail Merchandising.
What skills is Dan Epley known for?
Dan Epley has skills like Retail, Merchandising, Strategy, Cross Functional Team Leadership, Forecasting, Retail Buying, Pricing, Inventory Management, Management, Strategic Planning, Leadership, Product Development.
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