Eric Lutz Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto

Publisher of the high quality, first of its kind knitting magazine for men and those who knit for them.

Toronto, Canada Area

• ELC provides agencies and clients alike with the opportunity for a new perspective, an open window allowing fresh air into challenges both large and small.Eric brings his charming style to the conversation; looking.
• strategic branding and digital planning
• mobile integration
• social media consultancy
• account direction and training
• business infrastructure planning

Toronto, Canada Area

• Lead a team of five to direct the digital, social media, mobile, mobilewallet and email marketing channels for the AIR MILES loyalty program, liaising directly with client management at all levels to bring best in.
• Lead and implement best practices for digital and mobile strategy.
• Innovated and developed new business strategies founded in e-commerce and online purchasing behaviour to positively influence the ongoing growth and maturity of the AIR MILES Shops portfolio.
• Actively lead and participated in pitch teams for new business opportunities.Highlights:
• Lead the creative and technical development teams in a successful mobile wallet payment project, setting the future direction for LoyaltyOne and AIR MILES.
• Co-lead the development and implementation of the first Account Management Training Program to enhance both client service and associate engagement.

Toronto, Canada Area

• Key account and team lead with three direct reports directing the digital, social media, print, OOH and experiential advertising for a diverse client roster including Nestle Canada (Kit Kat, AERO, Smarties, Häagen-Dazs.
• Manage and build relationships with creative and strategic planning teams to ensure consistent and strategically correct creative work that delivers to the business objectives.
• Development of annual account plans and financial forecasts; accountable to senior leadership for both financial and operational reporting and best practices. Highlights:
• Exceeded annual financial forecasts for Nestle Canada during a year of financial contraction through strategically targeted organic growth opportunities.
• Developed web and social media strategy that delivered a 28% increase in Fan Engagement YOY for Kit Kat’s 2012 Big Break Campaign.
• Direct ongoing rapid fan acquisition and retention of some of Canada’s largest CPG Facebook pages, growing the Skinny Cow Facebook fan base from 0 - 100K+ fans in under 4 weeks.

Toronto, Canada Area

• Senior team member responsible for management of Bank of America’s $3MM line of business for web updates and maintenance.
• Digital integrated team member responsible for executing online and social media channels for national campaigns promoting suite of banking products for NFL, NASCAR, MLB, and cause partners. Highlights:
• Completely revamped the internal processes and procedures for assigning scope to monthly updates and maintenance resulting in dramatically increased efficiency and speed to deployment.
• Aided senior management in new business development including competitive analysis, research and presentation development.

Toronto, Canada Area

• Team and account lead with one direct report responsible for development of strategic brand and packaging design development for Nestle Canada (Skinny Cow, Drumstick, Real Dairy, c[rave], Coffee Crisp, Nestle Noir.
• Target and pursue specific new business opportunities as identified as key to continued agency growth.Highlights:
• Pitched and subsequently won General Mills rebranding of Old El Paso as well as the corporate rebranding and packaging update of Sun-Rype Canada
• Developed and trained account management staff on account planning and execution.

Certified Personal Trainer

Education record

Education record

Education record

Education record