As an Instructor-in-Training for The HERD Institute®, I am currently working towards conducting 3-day intensive workshops for EFL practitioners to achieve their HERD Institute® EFL Level 1 Certification.

I bring the magic of connecting with horses to individuals and groups for personal and professional development. These equine experiences can enhance communication skills, confidence, leadership, empathy, and much more.

We create exceptional content that performs for businesses of all sizes.

• Write, edit, review, and approve internal and external copy for use across the company’s digital and print distribution channels (website, social media, blogs, newsletters, e-books, whitepapers, and more).• Owner of the Vertafore brand voice and tone, ensuring an accurate and consistent application across all formats while supervising three junior copywriters.• Write blogs and other content on behalf of leaders for publication in industry and mainstream outlets. • Develop story and content ideas, considering both our external B2B audience and internal employee audience. • Conduct research and interviews with subject matter experts, customers, and employees for use in content creation.• Maintain editorial calendars.• Produce weekly "Vertafore Insurance Podcast" (VIP) and create related content for social media and email promotion.• Owner and producer of “Vertafore All Stars” 50th Anniversary project. Responsibilities include: identifying customers to participate, conducting interviews, producing and editing video/audio/written pieces, and project management.

• Saved Vertafore over $1 Million per year by replacing outdated on-prem server intranet with Office365-based site.• Saved Vertafore $25,000 per year by eliminating 3rd party vendor for employee onboarding and benefit videos and producing them in-house. • Managed employee-facing communications from strategy through delivery.• Served internal customers (HR, IT, Finance, etc.) to deliver effective and engaging employee-communications that achieve desired results. • Implemented digital signage through Four Winds Interactive and created/managed content.• Wrote, edited, and produced multi-media content including intranet news stories, blogs, live and animated video, webinars, PowerPoint decks, and other print and electronic materials.• Adjusted strategy based on measurable results to achieve maximum ROI on internal communications.• Supervised and coached Internal Communication Coordinator and Specialist.

• Originated role of Employee Benefits Communication Manager.• Grew team from one person (myself) to 3 full-time employees and 1 intern, over 3 years.• Supported Cottingham & Butler benefits department consisting of 100 Account Managers and Sales Executives and over 400 external client companies.• Contributed to 14% year-over-year benefits revenue growth as communication deliverables were used to leverage sales.• Created employee-facing communication for benefits-and-wellness-related initiatives for each client.• Built a library of original animated videos for our clients to explain complex benefits topics to employees in an easy to understand way.

• Provided creative and logistical support to Director of Business Development.• Conducted research and generated leads.• Contacted leads by phone and email.• Managed business development pipeline through SalesForce.• Composed and edited letters and press releases.• Assisted in preparation for industry conventions.• Created and edited PowerPoint presentations.• Wrote and edited presentation scripts.

• Casting Director for SPIKE TV development project Ink Shrinks through Eastern TV.• Field Producer for Travel Channel's Mega-RV Countdown (2 segments) • Casting Producer/Shooter/Editor for MTV Development Project through Vinnie Potestivo Entertainment.• Human Canvas Producer for SPIKE TV series Ink Master Seasons 2 and 3 through Original Media.• Segment Producer for Discovery Channel series Heroes of Hell’s Highway through Big Fish Entertainment.• Associate Producer for G4 Network series Bomb Patrol: Afghanistan through Big Fish Entertainment.• Associate Producer for network projects at Animal Planet.

• Assisted in managing hundreds of hours of programming for Discovery Channel each year.• Reviewed production budgets, schedules, show cuts, scripts, music, graphics, etc. and provided editorial notes to external producers.• Coordinated with all internal departments on matters relating to assigned programming (e.g. marketing, ad-sales, digital/online content, public relations, video-on-demand).

Field Production of TLC's Miami Ink• Assisted story producers in crafting episodes and in obtaining necessary story beats & interviews.• Reviewed show applicants, developed client stories, and pitched tattoo clients/stories to network.