Instrumental in the development and launch of enterprise Product Information Management (PIM) software solution. This product, built from the ground up, quickly gained industry recognition from leaders like Gartner and Forrester, and successfully onboarded over 400 brands.My role spanned across product design, roadmap coordination, and the development and rollout of our SaaS PIM. I worked closely with clients and prospects to understand their business needs and the market landscape, ensuring our product was tailored to meet these needs.I collaborated with developers to translate user stories, specifications, and designs into technical requirements. Successfully launched an integration with Material Bank, which led to the onboarding of over 200k products and 300 brands in the first half of 2023.Beyond product development, I led cross-functional go-to-market efforts, creating sales enablement and promotional materials, and conducting sales training. These efforts culminated in achieving $500k in committed ARR within just 6 months of launch.

Responsible for driving the success and growth of the connections program. Collaborating closely with brands, retailers, and internal teams, I focused on building and marketing integrations to ensure seamless connectivity and deliver value for stakeholders.Engaging in extensive discussions with clients and prospects, I gained insights into their specific pain points and needs — allowing me to identify and prioritize partnership and integration opportunities.Collaborated closely with our engineering team to develop and bring to market integrations with major retail channels including Albertsons, Walmart, Alkemics, Kroger, and Wayfair. Leveraging a combination of API-driven and process-oriented solutions, we created seamless connections that streamlined processes and provided a frictionless experience for our customers.

Built and scaled a new function within the Salsify organization focused on Retailer relationships and partnerships. Defined process, metrics, and headcount required to successfully develop and scale partnerships with some of the largest retailers on the planet, such as Walmart, Amazon, and Target.

Tasked with making sure our products are delivering value to our retail and brand clients and resonating with consumers across the web. I am responsible for providing strategic direction for our products, working with clients and customers to determine product-market fit, and ensuring that our messaging is telling the Welcome story as effectively as possible.

Responsible for directing the product and selling strategies for the company’s online services. Oversee concept development, strategy, planning, implementation, coordination and profitability of company’s eCommerce initiatives, including defining goals, objectives and associated tactics with ultimate responsibility for driving online B2B and B2C sales and profitability while effectively communicating the value of the brand to customers. Helped communicate strategies to potential investors, evaluated potential acquisition targets and worked with leadership to define the overall tactics and strategies to profitably scale and succeed in the digital marketplace. Managed a team of digital marketers responsible for reaching new customers, optimizing the experience for existing customers and web visitors, and maximizing lifetime value through effective email and post-purchase marketing.

Responsible for pricing strategies across all online channels, identifying and implementing the latest technologies for analyzing and measuring the competitive landscape across products and marketplaces. Establish and grow a continuous testing program to drive incremental yield for the business through the implementation of a multitude of pricing strategies. Responsible for determining the optimal disposition of inbound products, driving a data-driven, optimized inventory management program. Responsible for the allocation of marketing budget across performance marketing channels (paid search, affiliate, retargeting, email, and others) in order to acquire new customers and maintain positive ROI for Better World Books' branded commerce web properties.

Responsible for adding new marketplaces, optimizing existing marketplaces and maintaining relationships with various online commerce channels. Worked closely with engineering, finance, customer care, marketing and operations to add new markets and deliver value to the business. Responsible for the allocation of over 80% of the marketing budget across various channels (paid search, affiliate, retargeting, and others) in order to acquire customers and maintain a positive ROI for Better World Books' branded commerce web properties.

Responsible for analyzing end users, marketing research and competitive landscape in order to improve and enhance Better World Books’ online commerce properties. Worked closely with engineering, user interface designer, customer care, marketing and finance to deliver value to internal and external stakeholders. Responsible for the allocation of over $1 million marketing budget across various channels (paid search, affiliate, retargeting, and others) in order to acquire customers and maintain a positive ROI for the portfolio.

Managed and optimized Better World Books' performance marketing budget across SEM (paid search), SEO, social media, affiliate and other channels. Responsible for the acquisition of new customers, maintaining profitability and driving revenue to the eCommerce sites.

Founded Cardinal Tutors, a tutoring company to fill a void for quality one-on-one tutoring in the bay area. Designed and developed the company website and brand. Coordinated and managed marketing efforts across multiple platforms and media types (both offline and online). Oversaw development of proprietary back-end hour logging, billing and reporting system.