Elena Potemkina Email & Phone Number

California, United States

Chicago, Illinois, United States

Networked Insights (acquired by American Family Insurance) is a Big Data marketing analytics solution that uses natural language processing to bring conversational content to life in a programmatic way. We harness the power conversation by analyzing tens of millions of real-time conversations across thousands of sources to gain insights into what consumers are talking about. We can leverage this information to enhance content strategy, augment CRM data, or build segmentation audiences to target based on your customer's interests. In short, we help answer tough questions about your brand and can help you execute on a data driven solution.

Greater Chicago Area

The American Marketing Association (AMA) is one of the largest marketing associations in the world, with over 30,000 members who work in, teach and study the field of marketing. The AMA provides access to a vast body of marketing knowledge, high-quality training programs and tools, exposure to leading-edge thinking, and a wide variety of opportunities to interact with the global marketing community.My professional journey at AMA:Email Marketing ManagerBrand Experience ManagerMarketing Automation ManagerRetention and Engagement Manager-Design & implement (with close collaborations with content & program managers), test, optimize, personalize, customize and deploy multi-wave, multi-channel triggered email communications (newsletters, e-publications, events & webcasts invitations, toolkits & e-learning products announcements) -Provide actionable customer analysis & reporting, including the development of statistically sound customer targeting and test plans, measurement of current marketing campaigns, and provide recommendations for improving effectiveness of marketing campaigns. -Assist with multi-channel contact strategies (email, direct mail, and social) from email learnings with the objective of increasing loyalty and driving revenueImplement email best practices across the organization in order to maximize email results. Close collaborations with IT and platform vendor-Measure, analyze & report for senior level audiences the e-campaign results and strategic solutionsAccomplishment: Marketing Automation Email Channel Champion, selected as Service Leadership Champion, member of Service Excellency Leadership League initiative of the Next AMA

Greater Chicago Area

Development of email strategy for lead generation campaigns.

As a Publisher in Affiliate Marketing area:• Manage numerous existing relationships with Affiliate Networks and Direct Advertisers • Set up, test, deploy and deliver multiple email campaigns • Communicate frequently with clients on campaign performance (creative, subject/from lines) , leads quality• Sourcing and testing new campaigns , negotiating payouts and driving leads• Data analysis, segmentation, targeting• Excel, internal reporting toolsEmail Marketing Responsibilities:* Daily management, schedule and coordination of all email marketing material production* Leverage analytics to develop, manage and optimize an email marketing segmentation model* Analyze daily e-mail campaign performance, including auditing between internal and external reporting systems* Ensure use of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability* Proven experience managing multiple projects, and coordinating production/creation of marketing assets.

Email delivery specialist; Email database management ; multiple ESP’s and Marketing Automation Platforms

-marketing support to Account Executives -website optimization:AdWord account updates,keywords, company's blog-Database management : clients and candidates records management-executive search assistance:candidate mining, client research, job postings-administrative assistance

Evanston Il

-development: brand, campaign,website,strategy (concepts, implementation,and all in between)-advertising : ethnic marketing, promotional events, development of marketing communications (TV commercial scripting,production,talent search, print,ad placement)-project and client management:develop and maintain accurate scopes,schedules, budgets, media buy schedules ;communicating progress/updates to/with team members and clients-marketing research:WEB, phone,taping and face-2-face interviews, creating presentations for clients with findings-administrative: getting client approvals, invoices,media negotiation,faxes, files updates,contact lists

Bs, Marketing

Dean's List Honors Member of Marketing Honor Society Top Marketing Achiever Award CareerBuilder.com Interactive Marketing Award.

Bs, Linguistics

Https://Trailhead.Salesforce.Com/En/Me/00550000007Atvuaa2