Business & Retail Operations: - Increased YoY revenue growth between 2020 - 2023- Work closely with investors and key stakeholders to set & achieve yearly sales targets - Explore and negotiate new business opportunities - Responsible for cultivating a positive team culture focused on cooperation and performance driven results- Manage all aspects of retail operations & commission ratesMarketing: - Manage all digital marketing budgets and performance (EDMs, facebook, instagram & google ads) - Oversee social media channels & content creation- Responsible for PR relationships, press events, inquiries & loans- Sign off on all branding elements, such as website UX, packaging, GWPs, VM

Managed a team across US & HK to cover all special projects ranging from branding, event activations, collaboration projects and new business products at Hypebeast.Projects include: - Hypebae 3 Year Anniversary Event (NY) - Hypebeast x Medicom Be@rbrick- Hypebae x Reebok Sneaker Collab- Hypebeast x Fender Collaboration- HYPB/FRGMT Collaboration

Hypefest | Project Manager- managed the weekend long inaugural offline event of Hypebeast - oversaw entire event management, production, logistics, budget & creative.

Internal Management• Conducted Efficiency Review to audit all team workflows + processes, providing feedback and recommendations with action points with Legal director & HR manager• Assist in company wide KPI setting & performance reviews of management teamInvestor Relations• Compile and send out monthly investor reports with key business updates & metrics• Coordinate and take part in responding to due diligence (DD) questions• Assist in DD process with opening data rooms, executing NDAs etc. HR - People & Culture• Assist in hiring, off boarding, team structuring, job descriptions with management team• Led the hiring process and acted as the first round of screening for key roles before recommending to CEO - Head of Product, China Country Manager, Senior Womenswear Designer etcAdmin & Operations: • Manage calendar scheduling and correspondences for Luke • Agenda setting, managing minutes & follow ups for management team meetings• Responsible for general communications from Luke to team

UnLtd Hong Kong is a global affilate of UnLtd UK, the leading provider of support to social entrepreneurs in the UK and offers the largest such network in the world. • Provide holistic support to the UnLtd awardees, ranging from copy writing, pitch development & script writing, business model assessment, strategy & growth;• Host workshops for capacity building ranging from team building, volunteer management, information systems management, branding & marketing;• Organize pitch nights for UnLtd Hong Kong;• Create and put together Newsletter EDMs

Tri-Sector Workshop• Organized content, budget and logistics for Good Lab's flagship Tri-Sector programme, bringing together 40 leaders of the government, social, and business sector for a 2 day interactive workshop• Devised workshop curriculum and led co-creation workshops to foster Tri-Sector CollaborationSocial Lab in Sham Shui Po - August 2015• Conducted initial research & drafted proposal to host first ever Social Lab in HK;• Curated, developed content & logistical rundown of 7 day Lab Sprint (40+ Participants) & Open Classes (200+ Open Class)Make A Difference Forum - Jan 2016• Selected, trained and successfully deployed 70 volunteers over 2 month period to support the 3 day Make A Difference Forum (1000+ attendees)Professional Advisers Network - October 2015• Recruited 7 advisers with different professional backgrounds to collaborate & build an exclusive Advisers Network for one on one pro-bono consulting with our start ups & UnLtd awardees;TedxWanchai Salon on Rethinking Philanthropy- March 2015• Planned and provided all logistics & operations for a joint TedxWanchai Salon (sold out/ 150+ )HK Jam - November 2014• Single-handedly organized entire conference on practical skill sets in Social Entrepreneurship (sold out/ 300+)

• Achieved a €12,000 Rosa Luxemburg grant to implement a project in partnership with the Eritrean Women’s Center for refugee women in Israel, developing writing skills through research and writing grant proposals;• Produced and created 4 informational leaflets and brochures detailing the achievements and work of Kav LaOved for both outreach programs and upcoming donor trips;• Compiled fiscal reports for grants received from New Israel Fund, UNHCR, and Christian Aid

• Worked with 8 American- Israeli PR professionals on international communications team at the 5 Annual Israeli Presidential Conference • Authored 2 official press releases for ‘Facing Tomorrow 2013: The 5th Annual Israeli Presidential Conference’• Maintained day to day tasks for clients- managed clipbooks and social media tracking; compiled monthly activity reports; createdpitches for clients and updated media lists employing Cision• Created 30+ briefing documents for clients to use on media tours• Produced analytical profiles on reporters detailing specializations; researched recent articles and important issues of interest to discuss at upcoming interviews

• Worked on developing ties between Israel & Asia • Gained in depth understanding of the Israeli Start Up Ecosystem• Built valuable connections within Israeli Start Up networks

• Established, designed and decorated library in a school in rural China• Catalogued books and set up library system• Educated students on how to run and use library• Created events to promote reading as a way of self-education