Erin Robertson Email & Phone Number

Hawaii, United States

Hawaiian Islands

-Work with marketing team to ensure timely and cost-effective execution of promotional events for Jamba Juice and Jack in the Box Hawaii brands, organizing and executing events such as the Jamba “Bananaman 5K Run” and Jack in the Box “Milkshake Happy Hour”.-Spearheaded creation of company’s first promotional street team; oversee and plan weekly events.

Washington D.C. Metro Area

-Revamped 3 global Facebook accounts effectively connecting with online community in the Mideast through daily, interactive posts and successfully increased page likes by 74.5%, 91%, and 92% in 5 months.-Developed 3 landing pages for promotional specials, spurred new strategy of integrating meta-tags throughout website to increase company SEO, assisted.

• Performed industry specific marketing research and trend analysis to determine client's target market, competitors and their strategies, and influential social and news outlets
• Content aggregation and scheduled posts across all social media platforms for multiple clients from veterinary hospitals to hair salons, increased client's SEO by writing viral and creative content
• Monitored multiple client’s social media metrics and analyzed campaign ROI through analytic tools such as Facebook Insights and Google Analytics

• Marketing research to provide strategic analysis how to best promote IT product
• Promotional work such as flier distribution
• Monitored IT industry trends

-implemented marketing strategies to create positive public awareness about Virginia Tech’s student run television station-designed promotional items (fliers/handouts/buttons) and banners and logos for website-brainstormed strategies and outlets to promote new shows including social media campaigns and contests

Assisted Professor Muzzo Usyal and Dr. Nina Prebensen in researching for their next publication in the Hospitality and Tourism Industry. Responsibilities included:-analyzed studies and journals regarding consumer involvement construct -dissected the studies into objectives, variables and scales, key findings, and implications-created PowerPoint.

One of few students selected based on academic success to work with Virginia Tech Marketing Professors on marketing research projects.-ran studies in VT Marketing Lab, collected and coded data, performed literary searches-participated in conducting mock focus groups for study -unique first-hand exposure to the marketing research process, experimental.

-assisted in spreading the word about Pamplin's study abroad programs through online marketing-engaged in social media promotion by managing Facebook and Twitter accounts

Reston, VA

selected to be the Associate Curator Intern for The Reston Historic Trust, worked for the Reston Museum & Shop.-created museum's first ever online database with PastPerfect software-scanned archives from museum and photographed archives from storage-given ambiguous task to get more children to attend museum, used Adobe Photoshop and Windows Movie Maker to.

Bachelor Of Science (Bs), Marketing Management. International Business Minor

Activities and Societies: Undergraduate Honors Research Program, Golden Key International Honour Society, Mu Kappa Tau National Marketing.

International Business

The European Approach to Management 4 weeks cross-cultural experience in France

Education record

Activities and Societies: National Honor Society, Yearbook Editor, Field Hockey, Basketball, Lacrosse