President
CurrentPromotional products company specializing in corporate merchandise and apparel. Established strategic partnerships and supplier network to support company operations, reducing cost of goods sold (COGS) 27%. Expanded value-added service offering to encompass supply chain services (e.g. warehousing, fulfillment,distribution) to uniquely position company in domestic marketplace. Developed technology enabled marketing solutions to support rebranding of corporate image and enhance company profile.Pioneered company rebranding (logo, website, email drip campaigns, customized digital catalogs).Created factory-direct strategic partnerships with 3 overseas factories and 1,000+ domestic suppliers, to provide highest quality products at best overall value. Increased sourcing in Asia $1.8M within 24 months accounting for 35% of overall COGS.Capitalized on SEO technology to boost online capture 150%.Promoted specialized services i(e.g. tooling and molding of original products, custom design).Supported sourcing and product design team to drive innovation and insure quality control.