As Principal Digital Marketing Manager at Tecton, I’m responsible for driving digital growth strategies to help position Tecton as a leader in productionizing data for AI. My focus will be on creating targeted, data-driven marketing campaigns, optimizing digital channels, and scaling efforts to connect Tecton’s innovative platform with organizations ready to bring AI to production.Tecton is at the forefront of productionizing data for AI, transforming how companies use data to power everything from personalization to predictive insights. Founded by the creators of Uber’s Michelangelo platform—the industry’s first ML feature store—Tecton has become an award-winning AI Data Platform, trusted by leading companies to accelerate and scale AI in production.Backed by visionary investors such as Andreessen Horowitz, Sequoia Capital, and Kleiner Perkins—and with Databricks and Snowflake as both investors and strategic partners—Tecton is boldly shaping the future of AI.

Advising B2B SaaS startups and B2C companies on strategy and execution of digital marketing, paid social, demand generation, SEO, SEM, CRO, lead generation, and scalable growth.

Prophecy.io is the only low-code data engineering platform. Prophecy democratizes the development and deployment of high-quality data pipelines, uniquely combining visual development with agile software engineering best practices. The developed code is open source and is targeted at Apache Spark & Apache Airflow.

2nd marketing hire at MoneyLion (NYSE: ML). Joined seed-stage from a co-working space in SF. Performance marketing lead on all strategy, creative, execution, and optimization across SEM, paid social, and display on web and mobile app. Managed $xM+ monthly budget. User Acquisition efforts drove over xxM active users, and helped secure $127M in funding from seed stage to Series B.

*Acquired by Glimmer. Crushpath is the leading small business platform for building an audience and getting interest, fast. It changes the marketing software game by delivering anyone a visual way to show their work, share it with the world and collect the attention they deserve.Successfully managed over $2M in campaign budgets across web, mobile, and RTB platforms for delivery and performance. Took data-driven approach to reach KPI goals based on CPA, CPC, CTR metrics. Conducted and iterated on thousands of A/B and multivariate tests to optimize campaign performance.

Developed and optimized localized user acquisition campaigns from traffic driven through partner company AnchorFree, leading to 400k+ installs in first 6 months. Managed A/B and MVT tests from end-to-end in Optimizely and Unbounce, increasing landing page conversion rates by 25%.

Built digital marketing and design agency from the ground up. Managed a team of web developers, designers, and analytics experts to ensure flawless, differentiated digital marketing campaigns. Drove a 16% increase in landing page CTRs by split testing copy variations. Managed 200k+/month in online ad budgets.Clients include: Acacia Network, Clickberry, The GoWest Group, JBQAV Pro Audio, Portland Pest Guard

Boosted profits 400% and co-op memberships by 100x in 12 months through diversified SEM, PPC, SEO, and social media campaigns. Marketing department received 98% satisfaction rate in member survey. Responsible for all paid search acquisition, A/B testing, and day-to-day campaign management.

Hired as an admin, promoted to Client Associate within two months. Authored new businessproposals and case histories. Co-managed global brand audit of Citi collateral across 4 continents.Clients: Citi, LG Electronics, Encore Careers, Sugarbowl Ski Resort, Jones Lang LaSalle

Hired, trained, and supervised 25 office interns. Coordinated various congressional services for constituents. Drafted approved constituent correspondence letters on legislative issues.