Elizabeth Ragone Email & Phone Number

Philadelphia, Pa, Us

Reading, Pa, Us

I run E-Commerce at Boscovs.com, fully accountable to my P&L, and over 40 people. The areas I lead directly are Digital Merchandising, Content, Marketing, Analytics and Operations, with matrices linked to CRM, IT, Customer Care, Fulfillment, and Finance. In a time when the retail market is seeing department stores failing and closing, Boscov's is the best kind of outlier, hitting a record of $1.2 Billion in 2017. Still privately-held and family-run, we continue to open new stores each year, post a profit, and serve a growing number of extraordinarily loyal customers. Our retailing recipe for success is simple: sharp prices every day, the best brands and offers across hundreds of categories, and customer service and experience so excellent (and different from every other department store) it's called "old fashioned."The stores are mostly in the mid-Atlantic states, and it's been a bricks-and-mortar focused company. I've been brought in to profitably grow Boscovs.com, already a $100M business, and help the company truly become a national brand, introducing a whole new generation of people to Boscov's.

Bristol, Pa, Us

General Manager for Lenox's Direct to Consumer Business, with full P&L responsibility. Lead a team of thirty, and direct strategy and execution of:**Merchandising and Product Development,**Consumer Contact Strategy,**Digital and Print Marketing,**Catalog Development & Production**Consumer Analytics and Insights,**Brand Look & Feel, Messaging & Voice**Front-end Technology,**Product Management **Creative Design & Services,** and all Operations, including Customer Service and Inside Sales. I'm charged with growing sales significantly and profitably, while developing a superior consumer experience across all touch points in our Direct to Consumer sales channels: E-Commerce, Catalog and Direct Mail, and our own in-house Call Center. We are developing our Lenox Brand identity, and increasing Consumer awareness and consideration of our amazing product lines from the flagship Lenox brand, Dansk, Kate Spade and other partners. Our dishes, décor, and accessories --much of it American made in our own facility in North Carolina--are relevant across generations, from anyone who is starting a home, commemorating memories, or giving high-quality gifts. I want to tell that story, why a person should select Lenox, in every aspect of our business.

St. Petersburg, Fl, Us

Ran $500M+ E-Commerce business. Developed Digital strategy and oversee execution for Jewelry, Apparel, Accessories, Beauty, Home, Electronics, Kitchen, Health & Wellness, and Crafts across web and Mobile. Lead team of 20 Digital category managers responsible for customers' complete Digital experience, while exceeding sales targets, margin and contribution targets, and all Digital KPI's.

Drove $100M+ sales (+40% to PY), margin dollars (+36%) and conversion (+8%) of Direct to Consumer business. Developed merchandising strategy; bought product, and directed site merchandising operations, marketing strategy and content. Expanded assortment to Bridal, Swim and other online exclusives.

Co-founded and launched $6 million multi-channel, fair trade, private-label apparel business.Developed 400+ products, produced 14 catalogs and acquired over 50,000 customers. Sole product designer, merchandiser, copywriter and PR spokesperson: responsible for all strategy as well as execution.• Drove entire brand experience from defining target audience to conception of assortment to casting models to developing company “voice” to speaking to media for product placements.• Directed entire product development lifecycle from selecting seasonal color palette, all fabrics and silhouettes in order to align with trends and deliver to customer expectations.• Collaborated on all marketing including catalog layouts, look/feel of packaging and email.• Achieved best-in-class designation in customer experience NetPromoter score.

Dodgeville, Wi, Us

Delivered $450 million managing all merchandising, production, programs and staff of 9. Consistently exceeded sales goals and achieved highest performance ratings. Contributed 50% of total LE demand across channels. • Directed cross-functional teams to execute high-revenue selling concepts, such as SwimFinder (2002).• Strategized and implemented reorganization for seamless integration between internet and catalog divisions, saving headcount, more efficient workflow and less expensive processes (2005).• Developed team as “bench-building” for larger organization’s needs in merchandising, marketing and e-commerce, making staff highly sought after in and out of LE.

New York, Ny, Us

Part of key group that launched anntaylor.com. Helped create look and feel of site including design, copy, usability and navigation, selling features, editorial, product selling strategy and more. Conceived e-mails and banners. Managed all content. Partnered with core divisions for internal buy-in for web business

Mfa, Fiction Writing

Ba, Political Science, English

Education record