Managing the marketing team, planning the online and offline marketing strategy and overseeing its execution with a hands-on approach

Managed the marketing division, developed a successful marketing automation strategy▪ Putting together a new user acquisition plan, creating new marketing funnels▪ Conducting competitive analysis and devising the go-to-market strategy▪ Managing and executing marketing projects▪ Launched a new website - oversaw planning and execution (UI and UX)▪ Authorizing media spending and managing the campaigns - PPC and SEO▪ Creating and optimizing smart automated marketing strategy (hands-on approach)

Established the company’s marketing division and recruited its personnel- Managed the department’s budget and personnel- Authorized media spending and managed the SEM campaigns- Oversaw creative output

Managed the marketing division; oversaw creative output; authorized media Spending; managed the department’s budget and personnel; represented the department at board level; established the affiliate program. Experience: Established the company’s marketing division and recruited its personnel

Managed the IT and SEM activities for one of Israel’s leading online portalsDelivered efficiency savings through effective server managementOversaw the development and deployment of an upgraded web portalIncreased traffic on site by over 40% through SEO management

Managed the marketing budget. Worked with media and product suppliersResponsibility for purchasing media via PPC channels and on-site ad placingDeveloped and implementing the company’s SEO strategyDesigned and implemented the companies link exchange strategy

Responsible for bringing in new clients, providing post-sale services, negotiating with service providers and overseeing website architecture