Elana Anderson Email & Phone Number

Boston, MA, US

Coretas is revolutionizing digital marketing with cutting-edge AI software. Our proprietary technology seamlessly extracts valuable insights from social media platforms, transforming them into a powerful tool for enhancing Google and Meta Ads campaigns.

Chicago, IL, US

DealRoom is an M&A focused lifecycle management platform that revolutionizes deal management by providing a centralized hub for real-time collaboration, communication, and data organization. DealRoom dynamically scales with your M&A practice to help your team effortlessly navigate complex deals, simplify workflows, improve transparency and communication.

Downers Grove, IL, US

Allant’s Customer Data Orchestration Platform accelerates profitable growth and reduces costs by radically improving the process of transforming data into customer insights with unparalleled flexibility and speed. By seamlessly integrating your customer data with the market’s largest composed dataset, our platform empowers you to discover breakthrough.

Boston, MA, US

Underscore VC is an early-stage, Boston-based venture capital firm backing bold entrepreneurs with an aligned community designed to fit each startup's unique needs.

Boston, MA, US

Advisor and board director working with high-growth software companies and promising MarTech/AdTech startups.

Burlington, Massachusetts, US

Veracode is a leading AppSec partner for creating secure software, reducing the risk of security breach, and increasing security and development team productivity. Elana joined the company as part of the executive team that took the helm of Veracode as it was taken private by Thoma Bravo in 2019. During Elana’s tenure, the company achieved profitability.

Hackensack, NJ, US

Owned all aspects of marketing and customer success including the company’s market positioning, demand generation, thought leadership, integrated marketing, and customer programs worldwide. Vidyo enriches people's lives by embedding real-time video into digital communications in the moments that matter most. Millions of people around the world connect.

Concord, MA, US

Business face increasing competition to recruit and retain talent in the increasingly complex global market. SmashFly’s award-winning Total Recruitment Marketing Platform enables companies to master the art and science of attracting and hiring the right people. Unlike disconnected recruiting tools that break the candidate experience and lack trustworthy.

Demandware was a public company (NYSE:DWRE) prior to its acquisition by Salesforce for nearly $3B in July 2016. Elana was a member of the executive team and the SVP of worldwide marketing leading all aspects of a global marketing across North America, Europe, Australia, and Asia. During her tenure, Demandware completed three significant acquisitions.

Armonk, New York, NY, US

Elana led strategy and product management for the Enterprise Marketing Management (EMM) business unit at IBM. During Elana's tenure, the EMM business unit was the largest SaaS portfolio within the IBM Software family and grew to over $500MM in revenue comprising the acquisitions of Unica, Coremetrics, DemandTec, and Tealeaf. In her role, Elana drove the.

Sunnyvale, California, US

Unica was a public company (NASDAQ: UNCA) and the undisputed leader of the marketing automation and campaign management market prior to its acquisition by IBM for $500M in 2010. Elana led product strategy, product marketing and product management and responsibility for driving the definition and assimilation of product vision, strategy and roadmap. Elana.

Boston, MA, US

Elana worked with marketing executives at large companies to develop relationship marketing strategy, build database marketing capabilities, leverage customer analytics, and select marketing technologies that enable customer-centric marketing transformation. Also work with marketing service and technology providers to develop business and product strategy.

Cambridge, MA, US

Led Forrester’s marketing practice from 2005 - 2007. Drove strategy for the marketing franchise, led identification of key research themes, and was editor in chief and personnel manager for analysts and research staff. Worked closely with consulting and sales teams to position capabilities, train sales staff, and define and productize standard consulting.

Armonk, New York, NY, US

WebDialogs was an early SaaS provider delivering enhanced communication services — including Web callback, data collaboration, and conferencing — to service providers, carriers, and enterprises. Joined the leadership team, reporting to the CEO, before the product went to market and grew the customer base to over 500. Built on-demand infrastructure and.

20th employee to join start-up providing CRM strategy, relationship marketing, and technology consulting. Company acquired by iXL, Inc. in January 2000. Specific achievements:- After iXL acquisition, tapped to lead one the company’s top 10 global relationships. In less than four months signed $1M in new revenue and expanded relationship into new business.

Dublin 2, IE

Manager in Government Services Practice with focus on implementing tax administration software systems for state, local, and international government agencies. Extensive experience in large-scale ($10M+) custom system implementations as a manager, project lead, analyst and developer. Clients included the State of North Carolina, Singapore, the State of.