Responsible for management and delivery of initiatives on target with marketing and organizational goals, including some operational execution to ensure timely completion of projects. Driving adherence to project timeline, collaborating with internal and external partners, and own specific tasks to enable the in-market delivery of the initiative.

Managing all marketing and content ventures of the "Overpowered" product. This product is a companion app for gamers who seek to better their skills in competitive online games. I promoted the app using AdWords and Facebook campaigns, managed community pages of the different supported games and kept in touch with all the users of the product as the community manager on a daily basis.

Teaching assistant to Dr. Oren Zuckerman. Teaching several courses as part of the interactive track at the Media Innovation Lab. These courses include: Product ManagementUser ExperiencePerformance Based MarketingIntroduction to New MediaInteractive Media PlatformsChallenges of the 21st Century3D Fabrication

A tangible prototype that assists children with planning, organization and time-managementChildren with Attention Deficit and Hyperactivity Disorder (ADHD) experience a deficit in cognitive processes responsible for goal-directed behaviors, known as executive functioning. In an effort to assist them, we developed TangiPlan – a prototype of a tangible assistive technology intended to improve executive functioning during morning routines. TangiPlan is comprised of six tangible objects, representing tasks that need to be completed during a child’s morning routine, and a tablet application. Using TangiPlan consists of two main stages: planning and execution.

Managing all the fabrication process in the media innovation lab. Relying mostly on 3D printing as well as laser cutting & other fabrication methods.

Managing the Ultimaker brand in Israel. Ultimaker is the leading desktop 3D printer in the market. Originated in Holland, the printer is highly reliable and easy to use.Mafil represents the Ultimaker brand in Israel, working closely with the company HQ in perfecting the marketing strategies in Israel. Local customers also take part in voluntary usability testing​s which help better fit the Ultimaker software to the market. Aside from development​, Mafil is the sole distributor of the Ultimaker products in Israel and handles all local sales.

Teaching children in middle schools about the basic principles of 3D design & printing. Children receive guidance for using programs such as "Tinkercad" & "123D" where they plan their very first 3D designs. Later on, children are given the hands-on experience of printing their own creations.

Star Singularity is an open world, top down, skill based space shooter. You begin your journey at the edge of a galaxy ravaged by war, not knowing who or what you are. As you grow in strength, gathering resources and improving your ship fleet and base you become a major force in the galaxy.My part of the team is handling all marketing strategies - Advertising the game via marketing platforms such as Google Adwords, Adsense, Display network, Facebook & Reddit.

The Media Innovation Lab at IDC Herzliya is a research, learning, and prototyping space that explores the future of media, technology, and human-computer interaction. I scaled the prototyping process from 3D fabrication to CNC milling, including iterative prototyping process management.Also a teaching assistant of Dr. Oren Zuckerman, teaching such courses as:Introduction to New MediaInteractive Media PlatformsChallenges Of The 21st Century

Sales, personnel recruitment and logistics.