Ekaterina Razgonova Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

As Head Stylist and Creative Consultant at G-Star RAW, I collaborated directly with a variety of stakeholders and teams (e.g. senior management, design, e-commerce, retail merchandising, PR and social) ensuring end-to-end digital and physical displays of all G-Star RAW products.Optimized the global presentation of G-Star collections online (layout & model) delivering high quality digital content, elevating the overall customer experience and journey across all touch points.Created and continuously adapted clear styling guidelines for product photography shoots with internal/external stakeholders (e.g. global product style guides, product stories, hair and make-up & total model direction)Supported and influenced casting of all models for campaigns and digital product shoots working directly with senior management and external agencies.Responsible for the overall look & feel of the brand, ensuring all photo-shoots & styling matches the G-Star RAW DNA.

Amsterdam, North Holland, Netherlands

Worked alongside the Creative Director to create seasonal narratives and looks. Created & styled all photo shoots and fashion shows, advising on casting and accessories selection as well as posing and hair & makeup approach. Creative direction of new website aesthetics, collaborating directly with digital content and e-commerce teams ensuring a high-quality and consistent output across all brand touch points.

Amsterdam, North Holland, Netherlands

International Business And Management

Negocio Internacional

International Baccalaureate