- Led the development of iOS and Android audiobook apps.- Managed App Store Connect and Google Play Console for releases, in-app purchases and analytics.- Optimized app store performance by implementing effective ASO (App Store Optimization) strategies.- Designed promotional artworks for App Store events and managed the process.- Regularly tested apps via TestFlight and APKs.- Defined, monitored and analyzed key product metrics for our apps using Firebase, Google Analytics and Data Studio.- Developed and integrated a Customer Journey Map with personalized emails and push notifications into Related Digital.- Managed push notifications via Firebase to optimize user engagement.- Designed UX/UI screens, App Store screen mockups, banners and in-app visuals.- Created email campaigns and conducted A/B tests for optimal results.- Followed global/local competitors and performed benchmark analyses regularly.- Managed the Content Management System of the organization.- Led B2B Sales and Partnerships.- Led the technical support team.- Created marketing content, both graphic and motion.

- Created and sold 25+ tailor-made experiences for the South American continent- Managed and developed website by using Wix and Wordpress- Managed social media accounts and created contents both graphic and motion- Managed digital marketing accounts and created marketing contents- Wrote over 40 SEO compatible articles about South America