Member of the Executive Board at Eti

Board Member in the Düzey A.Ş• Düzey A.Ş is biggest sales and distribution company in FMCG sector in Turkey.• Düzey has partnerships with Ferrero, Pringles, Tat, Sek, Dardanel, Maret, Upfield, Dr Oetker, Pastavilla, Züber, Altınkılıç built effective type of go to market strategies.• 7 direct reports Sales, trade marketing, finance, supply chain, hr, technology, new business development functions.• Leads the team in the strategic planning process and communicates the organization’s short and long term objectives• Meets financial targets P&L for the company and to ensure sustainable profitable growth.• Leads cultural change and implementation programs like Employer Branding and Organizational Fitness

Developer of the operational strategy and lead and managed all related tasks including purchasing, logistics, warehousing, delivery and field organization.Founder at Kuzeyden Su

Excom Member in the Danone Early life nutrition Middle East&Africa division• 11 direct reports, Sales, marketing, finance, supply chain, hr, quality functions.• Assuming a bottom line responsibility, trasformed the region and portfolio sku mix , resulting in significant margin improvement and profitability turnaround.• Develops and implements country business strategies that attaining short term and long-term business objectives.• Leads the team in the strategic planning process and communicates the organization’s short and long term objectives.• Meet financial targets P&L for the company and to ensure company value growth.• Drive company growth and manage negotiations and improved relations with government authorities.• Develops and executes full strategic sales and marketing plans and programs for assigned business • Responsible for increasing and tracking company market share• Manage the day to day operations with the managers to ensure the operation is running efficiently.

• Excom Member in the Danone Turkey Water and Sırma Group Operations with 10 plants and some 1500 employees.• Reporting to Vice President of Danone Waters MEA• Cross functional team & culture leading is the key in this role. Integration of two companies team despite organization&G2M structure.• 11 direct reports, Danone&Sırma for HOD, modern trade, traditional trade, horeca, export, sales operation and trade marketing&revenue management.• Plan&track&coordinate all sales activities and budget spendings.• Analyzing&understanding Sırma sales structure&culture to take right actions• Setting and customizing all Sales KPI’s to leverage total company growth for both Danone&Sırma in terms of volume&revenue&profitability.• Establish revenue management team to regulate pack price, trade spent and Geo-SKU mix conditions.• Establish TM team in Sırma to manage and develop category vision

• Excom member in the Danone Turkey Water Operations with four plants and approximately 500 employees.• Reporting to General Manager, Head of Sales for HOD and PET Sales and Trade Marketing departments in domestic and export Markets; consisting of 9 direct reports,• Significant topline results last 4 year in Domestic ( 16% CAGR in revenue and 10% CAGR in volume)• Significant topline results last 4 year in Export ( 23% CAGR in revenue and 15% CAGR in volume) together with transformation of G2M• Led a business turnaround with a route to market transformation, resulting in 2 digit growth in key cities, (İstanbul %70) and consistent total company double digit growth. Establishing the brand from 3rd rank to market ledaer position in key focus areas.• Assuming a bottom line responsibility, trasformed the region and portfolio sku mix , resulting in significant margin improvement and profitability turnaround.• Led a key role in developing the 5 year vision plan of the company including topline & bottomline vision; from restructring the distributor management system to assuming transformations in the logistics and distribution systems.

West Marmara&South East regions sales manager• Reported to Sales Director.• 6 Area manager, 25 Route supervisor, 3 Administration Sales Assistant, 475 Salesman (455 impulse, 20 Key account) management• 41 Distributor management• 48.942 impulse, 450 Key Account totally 49,392 customer management• Responsible from volume, market share and profit• Manage the Hand Held Terminals Project to track the KPI’s of cutomers on the field.• Preparation of Annual Operating Plan (headcounts, vehicles, fuel, rent, salaries of merchandising team, budget, etc…) for the field team.• According to Organization Health Survey results, determine the actions and follow up with the field team.• Execute the Health Check process to the field team to run the system more effective.

• Construction of new go to market systems to increase the effectiveness of Sales Departmant.• Preparation of 3 year STRAT (Strategic Planning of Company) and AOP (annual opperating plan) for next year.• Leading the Projects,o Designing and starting of Drop&Go Project in Turkey. After best practice in Turkey, Egypt, Mexico, Poland, Ukraine, Saudi Arabia have started Drop&Go project in their Sales Operation. I have taken Chairmans Award with this Project.o HHT (Hand Held Terminal) system.o Territory Planner System (Saving time and fuel with Digital route optimization)o Route Master (Route Supervisor Field Managing System with Pocket PC)o Stars League (Competition with 4 field visit, for each Supervisor to ensure execution standarts on the filed)

• Responsible from sales and distribution of different areas. (Total number of pre-seller is 10).• Advising customers on issues such as customer relations, profitability, in store promotions, effective sales techniques and store layout.• Follow and renew the contracts with present customers and gain new customers.• Follow up customers payments.• Follow up the company’s assets, which are invested in customer outlets (eg. Coolers, stands, signs and other promotional materials)