Ercan Türkmen Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

İstanbul, Türkiye

İstanbul, Türkiye

Üsküdar, İstanbul, Türkiye

İstanbul, Türkiye

• To personalize mailing, sms, pop-up banner and website with Emarsys, the world's largest omnichannel editing and marketing tool.• Working to increase the user experience with Hotjar and Google Optimize. (Survey, tests, creating heat maps and watching video recordings and taking action etc.)• To do the necessary work for the most efficient budget expenditure of advertisements and to increase conversions with the agency that optimizes the conversion rate that Monster has contracted… Show more • To personalize mailing, sms, pop-up banner and website with Emarsys, the world's largest omnichannel editing and marketing tool.• Working to increase the user experience with Hotjar and Google Optimize. (Survey, tests, creating heat maps and watching video recordings and taking action etc.)• To do the necessary work for the most efficient budget expenditure of advertisements and to increase conversions with the agency that optimizes the conversion rate that Monster has contracted with. To pursue short, medium and long-term goals.• Checking the compatibility of Monster Notebook's Google ads with products in online sale and reporting to the top manager.• Checking the compatibility of Social Media advertisements with products in online sales and reporting to the top manager.• Controlling the budgets determined for companies that provide remarketing advertisements to Monster and reporting to the top manager.• To report to the Performance Marketing Manager by conducting price/performance research in domestic and international markets regarding the products produced and marketed by Monster Notebook.• To increase the user experience of the website, to do the necessary domestic and international market research and to offer relevant optimization suggestions for the website.• To present the product advertisement design proposals to be directed to the digital advertising agencies to the Performance Marketing Manager. Show less

Istanbul, Turkey

• Execution of all digital marketing activities of the clinic• Managing the CRM and Sales team

Istanbul, Turkey

• Determination of the monthly digital advertising budget of the brand, creation, management and reporting of advertising strategies,• Being in constant communication with the category managers and informing them about which products they should focus on with the statistics obtained through Google Analytics,• Detailed feed optimization for shopping ads,• Playing a role in management decisions and contributing to the operational process with user experience analyzes made through… Show more • Determination of the monthly digital advertising budget of the brand, creation, management and reporting of advertising strategies,• Being in constant communication with the category managers and informing them about which products they should focus on with the statistics obtained through Google Analytics,• Detailed feed optimization for shopping ads,• Playing a role in management decisions and contributing to the operational process with user experience analyzes made through Hotjar and Yandex Metrica-style tools,• Conversion optimization studies to increase the number of visitors and sales of the e-commerce site with detailed Analytics analysis and Google Optimize and a/b tests,• Cimri.com etc. Managing and optimizing 3rd party platforms,• Preparing the target audience lists to be used in advertisements in detail,• Placing all necessary tracking codes, except for advanced e-commerce, on the site via Google Tag Manager, assigning tags and targets and reporting them via Google Analytics and Data Studio,• Contributing to e-mail marketing with the Euromessage platform. Show less

Istanbul, Turkey

• Determination of the monthly digital advertising budget of the brand, creation, management and reporting of advertising strategies,• Feeding the call center team of 20 people within the company with the data obtained through advertisements,• Google Ads, Facebook/Instagram Ads management as well as detailed Google Analytics management,• Taking part in decision-making processes in media buying, collaboration with 3rd party applications and phenomena,• Conversion optimization… Show more • Determination of the monthly digital advertising budget of the brand, creation, management and reporting of advertising strategies,• Feeding the call center team of 20 people within the company with the data obtained through advertisements,• Google Ads, Facebook/Instagram Ads management as well as detailed Google Analytics management,• Taking part in decision-making processes in media buying, collaboration with 3rd party applications and phenomena,• Conversion optimization studies to increase the number of visitors and sales of the e-commerce site,• Placing the necessary tracking codes on the site via Google Tag Manager, assigning tags and targets and reporting them via Google Analytics and Data Studio• User analysis with Hotjar, Yandex Metrica-style tools and A/B tests with Google Optimize,• Determining and implementing campaigns to increase sales,• Detailed use of Shopping ads on Google and Facebook and feed studies,• Criteo etc. Managing and optimizing 3rd party platforms,• Following the competitors from the Google Ads panel, making competitive analysis and taking the necessary actions,• Preparation of target audience lists to be used in advertisements in detail. Show less

Istanbul, Turkey

• Realizing fair promotions with social media posts,• Managing, tracking and analyzing Google, Facebook/Instagram, Twitter and Linkedin ads, reporting,• Determination of digital strategies and advertising budgets with the marketing manager of each fair,• Being in the decision-making phase in media buying, cooperation with 3rd party applications and phenomena,• Researching the sharing and advertising strategies of rival fairs on social platforms and implementing them within the… Show more • Realizing fair promotions with social media posts,• Managing, tracking and analyzing Google, Facebook/Instagram, Twitter and Linkedin ads, reporting,• Determination of digital strategies and advertising budgets with the marketing manager of each fair,• Being in the decision-making phase in media buying, cooperation with 3rd party applications and phenomena,• Researching the sharing and advertising strategies of rival fairs on social platforms and implementing them within the company,• Preparing graphics for simple social media posts when necessary to support the graphics team,• Carrying out online reputation management studies,• Answering questions from social media channels,• Carrying out joint studies with the agency at some fairs• Preparation of advertisement texts together with the translator of the relevant market for the advertisement works to be carried out for foreign markets. Show less

Master'S Degree, Graduate School Of Social Sciences - Communication Sciences Ma With Thesis

Master'S Degree, Faculty Of Communication - Journalism

Master'S Degree, Department Of Business Administration

Associate'S Degree, Radio And Television Broadcasting

High School Diploma, Journalism Department