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As a versatile self-starter, I enjoy the challenge of delivering solutions that provide the best outcome for clients. My unique career encompasses representation and brand building for clients in every facet of the entertainment industry. This broad experience, coupled with strong business acumen and vast multi-channel marketing knowledge, lays the foundation to my success spearheading robust initiatives that drive client growth. One of my most important skills is the ability to consolidate leverageable relationships to benefit my clients. The strategies I envision, develop, and execute generate exceptional outcomes for a diverse clientele, from start-ups to major brands such as Coke and Heineken, advertising & marketing agencies like Graham Stanley, and high-profile talent such as Linkin Park. Skilled at managing simultaneous projects, I provide the thought leadership needed to develop impactful marketing, talent management, sponsorship, partnership, IP development, and promotion initiatives. I leverage the extensive network I have cultivated throughout the entertainment industry to further identify, secure, and capitalize on key opportunities. Once referred to by a client as a “mad scientist,” I am recognized for my ability to deliver solutions by securing resources, overcoming obstacles, and accomplishing tasks seen as impossible. I conduct myself with the utmost integrity, transparency, and honesty as I manage high-performance teams to reach business goals. Dedicated to ensuring superior customer satisfaction, I continually seek cutting-edge concepts and ideas to increase consumer engagement and facilitate long-term growth.Specialties: Strategic Planning, Management, Influencer Marketing, Sponsorships, Cross-Platform Campaigns, Leadership, Digital Marketing, Creative Development, Strategy, Affiliate/Partnership Marketing, Event Management, Presentations, Contract Negotiation, Social Media Marketing, Press relations, P&L Management, Cause Marketing
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Online Anti-CounterfeitingTzu StrategiesCharlotte, Nc, Us
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Business Development ConsultantOset Institute, Inc. Mar 2022 - PresentPalo Alto, California, UsStrategize, identify, and cultivate new donors and/or organizations for various projects that will help make our elections more secure and transparent. -
Online Anti-CounterfeitingTzu Strategies Feb 2002 - PresentI drive client brand engagement and business growth by spearheading marketing, talent management, sponsorship, partnership, and promotion initiatives for clients throughout the entertainment industry. I provide the thought leadership needed to facilitate strategic planning as an in-house consultant, influencing end-to-end strategy development and execution. Select Client ProjectsHeineken, Global Entertainment Consultant • Established start-up Heineken Red Star Sounds Record Label, resulting in Grammy nomination; promoted brand and music in US, Japan, UK, and Germany by deploying global, cross-channel marketing campaign Coca Cola, Global Entertainment Consultant• Worked closely with Global Marketing Director and RED to spearhead global music strategy; developed and managed $15M campaign budgets and projections while overseeing five agencies. Booked and negotiated contracts with headlining acts, Korn and The Cure, for “Rock-n Coke” in Turkey.Linkin Park, Sponsorship Marketing Consultant• Managed global relationships with brand sponsors, overseeing marketing tools and brand sponsorship contracts in US, Europe, Japan, Korea, and Singapore in collaboration with client’s agent. Negotiated and obtained multiple deals for band, including with Microsoft X-Box and Heineken.Primary Wave Entertainment, Brand Partnership & Business Development Consultant• Created sales materials for musicians, actors, and music publishing IPs for influencer, sponsorship, and brand partnership deals. Worked with agencies and brands on prospecting opportunities for music placement and client partnerships, including Gabrielle Union, Fantasia Barrino, PWE Grammy Party, and Smokey Robinson. Additional clients include Catalina Strategies, Graham Stanley Advertising, Carlin West Agency, and Alexa Ray Joel.
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Member Board Of DirectorsThe Andrew Goodman Foundation Aug 2022 - Nov 2023New York, Ny, UsYoung people aged 18-29 are one of the most underrepresented voter groups in the US — yet their values have the power to transform our nation.The Andrew Goodman Foundation works to make young voices and votes a powerful force in democracy. We support youth leadership development, voting accessibility, and social justice initiatives on campuses across the country with mini-grants to select institutions of higher learning and other financial assistance to student leaders. -
FounderVoting Rights Are Civil Rights Jan 2020 - Sep 2022Voting Rights Are Civil Rights is an initiative created to address Voter Suppression, Intimidation and Vote Count Manipulation in 14 states and 54 counties with high populations of African Americans and Latinos.
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Executive Director / Co-Founder'Nplay Foundation Aug 2007 - Apr 2015I envisioned and established this charity as a tax exempt 501(c) 3 organization, a child obesity foundation for physical education programs in low socio-economic areas. I recruited and collaborated with cross-functional team of lawyers, board members, athletes, advisory boards, and accountants.• Managed coalition of professional athletes who raised money to help schools meet criteria for the Healthier US Schools Challenge. Athletes included Grant Hill, Jennie Finch, Paul Pierce, and Evander Holyfield. • Secured new revenue streams after designing and implementing three major funding initiatives across mobile, online, and in-store platforms. Strategies included sweepstakes, e-commerce, brand partnerships, and advertising generated content sold in non-traditional outlets.• Cultivated key relationships with nonprofits and government agencies such as the USDA-FNS (Healthier US Schools Challenge), Department of Education, state governments, & national education organizations.
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Sales ExecutiveArtistdirect Jul 2000 - Mar 2001UsI created and sold integrated marketing programs to brand partners. • Developed Artistdirect’s first $1M deal with Pringles. -
ConsultantSelf Employed Feb 1999 - Jun 2000In this role, I booked recording artists, managed street teams, created promotional materials, and supervised merchandising for music events for clients including Rolling Rock and Gravity Games.• Negotiated media buys and launched radio sweepstakes promotion. • Developed Australian-based flyaway promotion with K-Rock in NYC.
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Artist ManagerDavid Passick Entertainment Jun 1994 - Jan 1999I handled the day-to-day management of multiple recording artists, including Maxwell, Mach Five, Trey Lorenz, and Amel Larreiux. I maintained project budgets and worked extensively with internal departments such as promotion, marketing, international, publicity, video, sales, and A&R.• Oversaw all daily international marketing aspects for Maxwell in Europe (strongest markets were UK, France, Germany), Japan, and Australia.
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A&R DepartmentAtlantic/Lava Records Feb 1993 - Jun 1994I supported two A&R representatives while reporting directly to senior executives, including Lava’s Head of Marketing and Atlantic Records’ Senior VP of A&R. • Assisted with creation of Roboscan, an electronic research tool. • Worked with Soundscan to analyze regional scales and identify new artists.
Eric Cohen Skills
Eric Cohen Education Details
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General AssemblyDigital Marketing -
Hofstra UniversityBusiness -
Mepham High School
Frequently Asked Questions about Eric Cohen
What company does Eric Cohen work for?
Eric Cohen works for Tzu Strategies
What is Eric Cohen's role at the current company?
Eric Cohen's current role is Online Anti-Counterfeiting.
What is Eric Cohen's email address?
Eric Cohen's email address is er****@****ent.com
What is Eric Cohen's direct phone number?
Eric Cohen's direct phone number is +191430*****
What schools did Eric Cohen attend?
Eric Cohen attended General Assembly, Hofstra University, Mepham High School.
What are some of Eric Cohen's interests?
Eric Cohen has interest in Business Strategy, Children, Education, Entertainment And Sports Marketing, Digital Marketing, Biking, Arts And Culture, Tennis, Brazil.
What skills is Eric Cohen known for?
Eric Cohen has skills like Integrated Marketing, Entertainment, Advertising, Strategy, Marketing, Social Media Marketing, Creative Direction, Social Media, Start Ups, Press Releases, Marketing Strategy, Blogging.
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