Erin Costello Email & Phone Number

Saint Paul, Mn, Us

Cornelius, North Carolina, Us

Creates, implements, executes, and measures all marketing initiatives for regional car accessory retail chain w/eCommerce. Thrives in both specialized roles and across virtually all marketing disciplines. Develops and manages marketing and advertising budgets while reporting to CEO and ownership. Writes, designs, and delivers all digital and print marketing and PR assets as needed. Creates marketing calendar. Marketing channels executed include: email marketing and automation, social media advertising, SEO/SEM (Google & Bing), display advertising, events, in-store merchandising, and content marketing. Manages eCommerce Manager and outside contractors.ADVERTISING:-Google Search and Display Ads-Bing Ads-Facebook/Instagram Advertising-Email Marketing and automation (Drip, Klaviyo, Shopify, MailChimp)-Ad Copy-Google Shopping AdsWEB & CONTENT MARKETING/eCommerce-Built New Company Website In Shopify - 2016-Oversees all website changes to brick and mortar + eCommerce website-Started web blog - 2017-Landing page optimizationSEO-Implemented and monitors local SEO strategy-Designed and implemented holistic Google Review strategy for local SEO improvement resulting in an average of 750% increase in 5 star Google reviews.DESIGN-Designs all print and digital marketing collateral for all campaigns, in-store display, trade shows, etc. as needed. (Adobe Suite)STRATEGY-Creates overall strategy for advertising and marketing then executes the details.-Writes press releases as needed and handles PR.BUDGET-Solely responsible for creating annual marketing budget.

Mclean, Virginia, Us

I write guest blog posts for Wordstream & LocaliQ.http://www.wordstream.com/blog/ws/2016/04/06/small-marketing-budget

Responsible for in-house operations of aftermarket car accessories buying and marketing group. Responsible for the successful strategy and execution of marketing initiatives delivered to member retailers and to support vendor partners. Reported to board of directors.-Created and reported budgets and spending reports to board of directors.-Identified key areas to streamline then created and implemented systems to make running the business more efficient.-Managed all marketing vendors including but not limited to commercial printer, web developers, search advertising partners, and email marketing partners. -Fully organized and executed the running of a 400 attendee industry trade show and conference.-Became a Salesforce admin, built out Salesforce for our team, and successfully built a Salesforce community. -Worked with vendor partners and product manufacturers to design product displays and any B2C marketing materials as needed.-Managed the Marketing Coordinator.-Developed and implemented a comprehensive marketing calendar and project management system.-Approved and/or designed all marketing creative that would be sent to hundreds of retail stores.

Managed, created, and executed marketing campaigns for 250 car audio accessory/consumer electronics buying and marketing group. - Wrote all web copy, TV Commercial scripts, social media posts, ad copy, e-blast copy, and press releases for 250 store car audio retailer buying and marketing group.- Built and managed content on B2B website, retailer consumer websites, and product showcase site. Wrote new copy and oversaw new content as needed.- Oversaw and approved all new product development creative including all relevant POP, packaging design, copy, and creative.- Managed and executed all new and ongoing marketing and assigned operations campaigns, projects, and initiatives.- Managed graphic design team and all outside contractors.-Delivered seminars to 200+ person audiences at annual summit meetings.-Delivered 2 webinars per month to 150+ member base.

- Executed all digital display, web, Pandora ad, email, social media and display advertising campaigns- Delivered education seminars to Member retailer owners on best web practices including SEO/SEM- Designed, implemented, built, and maintained social media presence- Measured and reported performance of all digital marketing campaigns through Member surveys and social media sweepstakes analytics to Execitive Director and Board of Directors. Assess results against goals.- Developed and brainstormed new marketing initiatives- Built B2B website from front end to back end including copy and graphics. (WordPress)- Collaborated with contracted graphic design and marketing agency to develop integrated print and email economy of scales marketing campaigns for multiple independent businesses. - Collaborate with marketing and product vendor partners as needed- Evaluated and implemented new internal systems and workflows as needed.

• With co-founder, plan catalog schedule for not for profit small press. • Read, select, and proofread literary submissions for online and print publications. • Manage poetry and fiction editors. • Manage all marketing including website, social media, e-blasts, and events. • Plan the once per year author event (different city each year) at annual trade show.• Read and choose manuscripts and artwork for either print or digital publication.• Write web copy, design cover art and InDesign layout for print books, promotional materials, and website. • Develop design and written content of springgunpress.com, e-blasts, and social media.

Boulder, Colorado, Us

- Taught Intermediate Digital Art 2 to upper division Art majors in a University setting.- Instructed students on how to conceptualize collaborative and individual projects, develop ideas, and execute artwork projects. Demonstrated latest digital art software as relevant to course objectives and individual student project.

Boulder, Colorado, Us

• Taught Introduction to Creative Writing and Introduction to Poetry. Instructed undergraduate university students literature and the craft of writing and editing. • Designed course curriculum, lesson plans and assignments. Provided constructive feedback and edits on student work and facilitated craft workshops.

M.F.A., Creative Writing

B.A., English