Erdal Guney Email & Phone Number

İstanbul, Turkey

İstanbul, Türkiye

Şirket stratejileri ve hedefleri doğrultusunda marka yönetimi ve pazarlama faaliyetlerinin yürütülmesi,Ürün iletişim planlarının ve ürün tutundurma çalışmalarının planlanması ve faaliyetlerinin gerçekleştirilmesi,Üretici bilinçlendirme faaliyetlerini kapsamında ürünlere ilişkin dijital, ticari ve eğitici içeriklerin hazırlanması,Ajans/lar ile iletişimini yürüterek, sosyal medya kanallarının yönetilmesi,Web sitesi, mobil uygulama ve sosyal medya gibi dijital iletişim kanallarının yönetimi,Gübre sektörü pazarının, rekabet ve tarım sektörü analizlerinin raporlanması hazırlanması,SAP-CRM projesinin geliştirilmesi, iyileştirilmesi, testlerinin yapılması ve canlı sisteme aktarılması,

Kocaeli, Turkey

Strategic Marketing Structure,Analyzing information about the market and customers; Providing support in channel, brand, product, pricing and target market strategies and applications,Market Entry and Market Growth Strategies,Identifying market entry and growth strategies and opportunities, performing competitive analysis, understanding customer profile and expectations, clarifying the value propositions (product, channel, customer experience, communication) to be offered, determining channel and marketing strategies in order to increase the maturity level in target markets and ensure sustainable growth,Improving Customer Relationship Management,Segmentation of existing and potential customers into value groups/segments and determining customer service levels specifically for the identified segments; creating a CRM database about customers and sales and marketing activities, performing data management and analysis,Designing the Refurbishment Operating Model,Providing a strategic sales/marketing and efficient operation in the refurbishment market with the addition of IAM commercial products to the product portfolioProduct Development Management,Defining the life cycle for products, creating a roadmap, supporting the product portfolio and regularly observing product performances by aligning product strategies and product development processes with company strategiesBrand ManagementBrand perception, developing brand strategies in OEM and IAM target markets and ensuring that brand perception and values are achieved, researching investment incentives and constantly monitoring and reporting changes in legislation, with fully responsibility for the Turquality process.Marketing Communication Process,Carrying out agency relations, corporate communication, social media, conducting advertising relations, digital marketing activities, photo and video shooting, corporate website management and coordinating UX and UI designs,

Çayırova, Kocaeli, Türkiye

Strategic Marketing Structure,Analyzing information for customers in global local markets in the welding sector; managing channel, brand, product target market strategies,Execution of B2B marketing activities (customer experience, participation to trade shows, public relations, digital channel, promotion, sponsorship, individual communication, catalogs, advertising-brand management) that will be guided after strategic decisions, Brand Management,Conducting agency, corporate communication, social media, printed advertisement, photo and video shooting and organization activities,Designing product packaging and managing the printing process, Organizing launches, fairs, welding days, as well as following-up and communicating campaigns,Marketing Communication Activities,Managing kaynakmarket.com.tr e-commerce website,Supporting the Microsoft Dynamic CRM system infrastructure process, which will enable systematic analysis within the scope of market research and contribute to communication with dealers,Understanding the expectations of decision-makers better and responding their needs more quickly by responding more effectively to the needs of decision makers in different sales channels, providing support to strengthen the sales of dealers to sub-dealers and customers, establishing a decision-maker loyalty program and establishing a dealer/distributor data flow system, effective promotional activities and increasing customer loyalty,Managing and finalizing the promotion process with the supply chain management

Kocaeli, Türkiye

Marketing Services Officer

Master Of Business Administration - Mba, Mba (Master'S With Thesis)

Marketing

Labour Economy And Industrial Relations