• Identifying data engineering & analytics opportunities, designs and executing tests, data extraction and analysis by utilizing various tools & technologies within the established deadlines.• Designing the Reporting and Dashboard Solutions with different BI tools like Tableau, Power BI, Datorama etc.• Developing data mapping, transformation rules and detailed designs based on system and business requirements.• Recommending business, methodology and process improvement opportunities.• Protecting & ensuring the stability of operational systems as well as maintaining integrity of the data they contain.• Designing technology infrastructure across all technical environments; ensuring completeness and compatibility of technical infrastructure to support system performance, availability and architecture requirements.• Leading a team of 65+ professionals including Data Engineers, Data Analysts and BI Developers.• Initiates the new Data Projects and Products for continuous Customer Integration across USA, Europe, APAC.

• Data Platform for all the heterogeneous data sources across the Media Platforms and Channels via API. Emails, FTP, Manual etc.• Data Warehousing and Data Mart Solutions for Reporting and Analytics.• Big Data Implementations.• AWS Infrastructure.• Functional Expertise in Media Performance attributes, Media Platforms, Budgets, and Advertisement Domain.• Team Mentoring and Management.