Erdem Atali Email & Phone Number

Istanbul, Türkiye

Istanbul, Türkiye

Main Tasks & Responsibilities :✓ Reporting directly to the Board, providing visionary leadership and strategic direction for Export business unit.✓ Leading a team of 10 high-performing professionals, including Sales Managers, Sales Executives, Sales Specialists, and Sales Operations Specialists.✓ Responsible for 60+% of the company's total turnover, driving revenue growth and profitability.✓ Developing and executing comprehensive global sales strategies to expand market presence and ensure the success of Export business unit.✓ Establishing and nurturing strong relationships with domestic and international partners, distributors, and retailers to drive business development and growth.✓ Collaborating cross-functionally with key stakeholders to ensure operational excellence, exceptional customer satisfaction, and strategic alignment with company objectives.✓ Analyzing market trends and competitor activities to identify opportunities, mitigate risks, and make informed, strategic decisions.✓ Managing the P&L for the Export business unit, optimizing cost structures, and ensuring sustainable growth and profitability.✓ Representing the company as a prestigious figurehead at international fairs and events, showcasing products, expanding partnerships, and enhancing brand visibility on a global scale.

Istanbul, Turkey

Main Tasks & Responsibilities :✓ Reporting to Deputy General Manager - Sales & Marketing✓ Managing a team of 3 people (1 Export Area Sales Managers, 1 Export Area Sales Executive, 1 Export Sales Operations Specialist)✓ Leading and managing a part of the export business, focusing on exports to the Europe & America Region. ✓ Developing and executing strategies to drive the export business growth✓ Establishing and nurturing relationships with domestic and international partners, distributors, and retailers✓ Collaborating with cross-functional teams to ensure seamless operations and customer satisfaction✓ Analyzing market trends and competitor activities to identify opportunities and risks✓ Managing the P&L for the export business unit, ensuring profitability and growth✓ Representing the company at international fairs and events to promote products and expand partnerships

Istanbul, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Export Sales Director✓ Managing a team of 6 people (3 Export Area Sales Executives, 2 Export Area Sales Specialists, 1 Export Operations Specialist)✓ Responsible for 59 active business partners in 36 countries✓ Annual Turnover : 20 mUSD✓ Managing the existing business partners in Europe & America & Far East, identifying the growth areas, executing relevant strategies and sales activities in order to improve the business results and ensuring high level of customer satisfaction.✓ Setting up and developing new business partnerships with distributors, wholesalers, national and/or international retailers (supermarket, drugstore, pharmacy, etc. chains) in Europe & America & Far East.✓ Following up and managing the whole export process from the order receipt till the delivery of goods in coordination with Marketing, Customer Service, Demand Planning, Logistics, Operations, Finance and other relevant teams.✓ Monitoring and analyzing on market developments, competitor activities, risks and opportunities, preparing an action plan and executing it in order to improve the business results and realize the sales targets.✓ Performing accurate budgeting and forecasting activities based on past data and current business results considering the new trends in the market, risks, opportunities and other critical criteria.✓ Travelling abroad for existing and /or new business partner visits and attending international fairs in order to represent the company.✓ Monitoring the internal and external progress daily and reporting to the Export Sales Director regularly.✓ Region Management | Distributor Management | Relationship & Stakeholder Management | Sales & Operations Planning | Stock Management | Collection Performance Management | Distributor Sales Representative (DSR) Coaching | People Management | P&L Management | Process Improvement | Route to Market Optimization | Contract Negotiation

Istanbul, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Regional Sales Manager - Marmara✓ Managing a team of 2 people (Customer Executives)✓ Indirectly managing a team of 20 people (Distributor Sales Representatives)✓ Developing and executing the company strategy for growth of out-of-home food business✓ Entire responsibility of Marmara Region excl. Istanbul (Izmit, Adapazari, Bolu, Duzce, Tekirdag, Edirne, Kirklareli, Canakkale)✓ Customers : 3 Distributors, Out-of-home Wholesalers, Hotels, Restaurants, Caterers✓ Annual Turnover : 25 mTL✓ Region Management | Distributor Management | Relationship & Stakeholder Management | Sales & Operations Planning | Stock Management | Collection Performance Management | Distributor Sales Representative (DSR) Coaching | People Management | P&L Management | Process Improvement | Route to Market Optimization

Istanbul, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Chain Sales Leader✓ Indirectly managing a team of 55 people (Asst. CD Managers, Customer Executives, Field Executives)✓ Building functional (sales) capabilities of Unilever Food Solutions Customer Development Team and unlocking their potential in order to help them meet their business goals- Business Model & Landscape- Account Management (Customer Centricity, Business Planning)- Selling Skills- Effective Negotiation- Finance Business Acumen (Revenue Growth, Return On Investment, Product Mix)- Driving Team Performance (Performance Management, Coaching) Key Achievements :✓ Restructured the capability agenda in conformity with business priorities & needs✓ Associated the capability studies with business results & employee's career development✓ Created a set of e-module trainings on main topics and made them available on Learning Hub✓ Set up a smooth knowledge & experience transfer environment among colleagues (social learning)✓ Formed an overall training catalogue (f2f, e-module) to be used in preparing annual training schedules

Istanbul, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Chain Sales Leader✓ Indirectly managing a team of 6 people (Customer Executives, Field Executives)✓ Managing the business with International Chain Accounts in order to achieve sales volume, turnover and profitability targets in line with company objectives✓ Customers : Compass Group, ISS✓ Annual Turnover : 10 mTL✓ Key Account Management | Distribution Management | Relationship & Stakeholder Management | Sales & Operations Planning | Stock Management | Collection Performance Management | P&L Management | Joint Business PlanningKey Achievements :✓ Involved all key stakeholders and decision-makers in joint business planning (JBP) process✓ Co-ordinated and coached the field sales team in order to ensure perfect execution of the annual plan► 27,9% Turnover Increase► 1.520bps Gross Margin Increase

Ankara, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Regional Sales Manager - East✓ Indirectly managing a team of 3 people (Distributor Sales Representatives)✓ Managing the business with Local Accounts in order to achieve sales volume, turnover and profitability targets in line with company objectives✓ Customers : Caterers, Public Institutions, Educational Institutions, Hospitals, Factories✓ Annual Turnover : 1,5 mTLKey Achievements :✓ Co-operated with Ankara Chamber of Commerce in order to identify new business opportunities✓ Interviewed the dietician of Ministry of National Education regarding the effect of convenience products on nutritional value, food safety and guest satisfaction, have it published on "Unilever Orange Bulletin" and delivered to customers as a reference► 37% Turnover Increase► 41% Top10 Products Turnover Increase ► 1.220bps Gross Margin Increase

Ankara, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Board of Directors✓ Managing the export business (sales & sales operations) for Durukan Lollipops in Balkans and EuropeKey Achievements :✓ Set up a distribution network in Germany (for 7 European countries), Kosovo, Albania and Macedonia✓ Was assigned as Deputy Sales Manager and led the sales team during business model change process

Istanbul, Turkey

Main Tasks & Responsibilities : ✓ Reporting to Export Manager✓ Managing the export business (sales & sales operations) for Ulker Industrial Fats in Balkans and Europe

Master’S Degree, Engineering Management By Industrial Engineering Department

Master of Science degree in Engineering Management combines professional engineering practice with core business and management subjects.

Bachelor’S Degree, Food Engineering