Fited is bringing digital innovation to medical bracing, orthopedics and prosthetics. We use 3D printing, machine learning, remote sensing, and our patent-pending AI driven CAD technology (AICAD) to create elegant, accurate, custom-fit products in a safe and accessible process. Our first product focus is on creating a globally accessible treatment for pediatric scoliosis with 3d printed scoliosis braces, though our software scales across knee braces, wrist braces, foot & ankle orthosis, and arm & foot prosthesis with a $14.1 Billion market. Moving away from plaster casting and hand molding, we are building a software platform to improve bracing and prosthetics. Our mobile app for awareness and early detection helps more children receive timely care. With digital prescription using only photos, we eliminate plaster casting or other special equipment. We built design software which uses machine learning to algorithmically create 3D models that uniquely fit each patient and iteratively improve product fit. 3D printing enables us to create flexible, personalized products in a repeatable process. Sensors empower Doctors with real-time data. We completed prototyping of our software and first product, and are currently testing the 3D printed scoliosis brace.Started by Erdem, the Fited team comes from leading innovators across the United States, Europe. Erdem has 15 years experience driving product strategy for pharmaceutical, social networking, and medical products. Erdem was the head of product at SOLS, the pioneer in 3D printed orthotics.Fited's scoliosis screening and awareness mission is sponsored by Bayer Foundations.

Executive Coaching for CTOs and CPOs with specific advise on:* Team Recruitment, Mentoring and Career Development* Value/Metrics/KPI Driven Product Roadmap Development* Lean Startup Product Development Techniques* Organizational growth through value driven team building* Product Management, Scrum and Agile Process Coaching and Development

SOLS is a pioneer in delivering custom fit personalized insoles through 3D scanning and measurement on mobile platforms as well as through 3D custom manufacturing. * Unified Physical and Digital Product teams to create a revolutionary product development methodology in enabling continuos improvement of physical product* Recruited a world class team of Product Managers, UI/UX Designers, Industrial Designers, and Product Analysts* Established a product driven interdisciplinary engineering team formed of computational architects, bio-mechanical engineers, and software engineers with expertise in computer vision, deep learning, and computer aided design* Build engineering and product practices that lead to hyper-productivity and reduced physical product return rates from 90% to 15%.

Pixable is part of Singtel, a $50 billion provider of digital products. Pixable provides engaging news, photo, and video experiences to four million consumers every month.* Led daily scrums across six countries and four development teams ensuring that product managers and development team leads were productive and accountable.* Built a core QA team to drive regression testing across products and platforms while also adding a dedicated QA engineer to each scrum team. This strategy resulted in a reduction in our triage backlog while increasing quality and overall development velocity.* Implemented a continuous deployment model providing daily beta releases and semi-monthly production releases across desktop, mobile web, android, and iOS.* Instituted a weekly product management sprint to manage ongoing product research, analysis, and insights. Enforced clear product requirements gathering incorporating competitive reviews and executive team feedback resulting in higher user engagement and consistently improving feature KPIs.* Instituted consistent product management peer review of all new features and competitive reviews to ensure consistently vetted product requirements while creating a collaborative environment.* Delivered white label versions of Pixable for telecom partners increasing our install base.* Drove the strategic Global Product Roadmap and communicated changes to the Exec team and the company.* Standardized and incorporated state of the art cross-platform (Android, iOS, Web) metrics leading to faster insights and a significant increase in the team’s confidence that the features we were building were the right ones.* Unified End User Notification across all platforms leading to less spam and increased engagement across emails, and app and Facebook notifications. * Build viral loops to increase overall content distribution while reducing marketing spend.* Defined native advertisement for brand driven content monetization

AYI is a 20+ million online dating, and social discovery service that monetizes through subscription based memberships.* Managed product team formed of mobile, email, virality, revenue and web product managers* Organized agile scrum delivery teams consisting of a product owner, visual designer, and 3 to 5 developers* Created the product insights team to focus company analytics capabilities on key metrics* Established team specific key performance indicators (KPIs) and worked with CEO to carefully align with company wide KPIs* Evolved sitewide a/b testing platform to increase testing precision, focus, and speed.* Introduced user experience and usability testing as a core principle in product evolution* Created open ideation, design and requirements collaboration process using enterprise social networking and collaboration applications* Improved user acquisition funnel through iterative testing of the FB install flow leading to improvements in registration confirmation* Enhanced user onboarding process leading to increases in user discoverability* Increased day 1 return rates through more timely re-engagement through email, Facebook notifications, FB requests, FB Graph API and iOS alerts* Collaborated with data scientists in building a user matching and recommendation engine based on user’s interests, friends, location, other profile data and On-Site User Activity leading to more messages* Unified the instant messaging platform increasing user to user communication across Facebook, Web, and iOS applications* Formulated a pricing strategy for products across markets based on extensive market-based price testing resulting in revenue increases* Reduced User Churn through step by step data analysis of the legacy cancel flow identifying and eliminating the primary leaks leading to a reduction in churn* Established an email strike team to resolve email deliverability issues and to increase the share of subscription revenue attributed to email engagement

Match.com is the leading provider of online dating services across the globe.* Collaborate with senior management to formalize new product ideas and concepts to evolve the site product roadmap* Introduced unique user communication features leading to increased subscription conversion* Directed Product, Design and Engineering Teams in evolving the next generation of User Profile Viewing and Editing Experience leading to increased user engagement and profile freshness* Product Champion for key strategic initiatives to enable on-site Social Media Integration* Guided and evolved fiscal product roadmap for User Acquisition funnel from New User Registration to User Profile Generation.* Optimized New User Registration process leading to increases in traffic to registration conversion* Collaborated with Business Development to integrate strategic business opportunities into the site wide product roadmap.* Co-Lead Product Team to manage Yahoo Personals Integration to the Match.com Platform* Lead Product Roadmap for the content production platform to support online marketing and acquisition partners

MySpace.com is one of the pioneers of social networking and social media with a focus in the entertainment industry.* Directed and evolved fiscal product roadmaps for Security, Safety, Privacy and Back Office Verticals * Managed and mentored team of junior product managers* Founded and lead MySpace Security Council to decrease site vulnerabilities through leveraging cross functional teams in legal, public relations, product management, product engineering, data mining, network engineering and active security enforcement.* Lead core product requirements for cross functional product teams in delivering an industry first User Reputation Engine * Security Product Evangelist for increased site feature security through adoption of emerging security features* Enabled MySpace Open Platform with key security featuresChampioned products and features that focus on the user reputation and teachable moments* Collaborated with Legal to deliver towards the MySpace State Attorney's General Agreement* Delivered enterprise class internal applications that increased customer care agent efficiency and increased user satisfaction.

Revitas delivers integrated solutions for contracts, pricing, and compliance to improve market share, increase profitability, and reduce risk. * Developed product use cases for new generation product line leveraging lessons learned from legacy products and customer focus groups.* Authored product requirements and participated in iterative product reviews in incrementally building a targeted solution* Facilitated the development of a unified platform for foundation functionality to handle cross product needs such as user and security management, user interface uniformity, unified notification capabilities, unified search capability, and integrated reporting.* Managed Customer expectations in resolving product issues in subsequent patch releases leading to increased adoption of new releases and decreasing the number of supported versions.* Integrated Field Based Product Enhancements into the core product, while enhancing the product foot print at little cost to engineering development budget* Evaluated sales cycles adjusting product release schedule and re-scoping requirements contributing to quicker sales wins* Trained Pre-Sales and Professional Services Team on upcoming features* Facilitated Inter-team coordination across engineering development, quality assurance, release management, documentation management, sales, marketing and executives* Developed Functional Requirements for Product Enhancements based on customer needs* Managed Offshore Development to deliver enhancements* Documented Functional Requirements for new product line based on customer feedback, executive management vision and market response to prototype* Deployed and configured product prototype at key customer site* Engineered technical design and developed Product Prototype* Contributed to Sales Cycles through the introduction of prototype as a key competitive differentiator