Responsible for finance & collections team as well as business development and digital marketing functions • Multichannel strategy (2015-2016): o Moving forward from a pilot project to a full-service insurance distribution, defining the necessary alternative sales and communication channels to support the company’s primary sales channel, the insurance shopso Develop online presence with a new commercial website supported with actions such as search engine marketing, online leads and/or sales via dedicated landing pages, telesales, data acquisition, affiliate networks, retailer agreements, physical packages of simple and fixed price products • Roll out strategy (2014): o Assessment of the pilot period to define lessons learned and to gather and prove financial input o Defining the overall company strategy for geographical roll out, sales channels, brand investment, IT investment, head office support organization, etc.o Together with finance, developing the financial feasibility model, creating scenarios, consistency checks, sensitivity cases, etc.

• Interim project lead responsible for the kickoff of the project, set up of the necessary human resources, management of the project budget and timeline• Workstream leader responsible for a commerce team of 20 employees including shop personnel• Main responsibilities: o Implementation of the defined value proposition for customers and insurance brokerso Creating the first insurance retail brand of the country and preparing the relevant corporate identity (brand name, tagline, logo, mascot, brand identity)o Preparing the onboarding and training program for brokers and sales personnel to ensure the mind shift towards a more customer centric attitudeo Shop location scouting and selectiono Finalizing the insurance shop design and implementation of the concept in the leased shop locations

• As part of a 5 person multinational feasibility team, prepared the feasibility for a new life & non-life insurance distribution model, the “Orange Shops” • Main responsibilities: o Determining market imperfections through qualitative & quantitative market research with insurance consumers and brokers (“acente” as defined in Turkish insurance legislation)o Defining the unique customer value proposition & broker value propositiono Designing the concept for a brick & mortar insurance shop which will present the insurance products of many insurerso Value proposition & concept test through qualitative & quantitative market research

Main mandate for the function of Head of Marketing was defined as transforming the department from an operational department to the strategic hub of the company.In order to do that, department is reorganized under four main functions:* Corporate communication and PR: We have changed the vision in such a way that this function now defines the communication strategy towards employees, customers and sales channels, creates tools and arguments to be used in line with that strategy, and make sure that all internal and external communication is done accordingly. Furthermore, the function now seeks for novel media for communicating such associal media, dedicated microsites and intranets, personalized newsletters,etc.* Product management: This function is transferred to marketing. This is mainly done because product ideas should be coming from marketing department with the definition of the need, channels, communication and branding of the product.* Customer Experience Management:Together with ING’s take over of the company, a change from product- and channel-centricorganization to customer-centric organization has started. There are two mainprograms for this change: ING’s Customer Golden Rules and Net Promoter Score.Marketing is the driving force behind this change. * Distribution channel marketing: Marketing needs to understand the needs and motivation of bank and broker channels and design products & services accordingly. In order to do this transformation, the marketing department is expanded from 3 employees to 8. Together with the above mentioned structural change, the department started to take role in the strategic planning of the company. Marketing was taking the lead in defining the 5 year strategic plan of the company. Additionally, tactical marketing plans derived from the strategic studies are prepared and being executed in the leadership of marketing. Marketing now also works on feasibility of new projects that will create new distribution models.

• Manager responsible of Accounting Department, Finance Department, Fund Operations Department, PBR Department, Facility Management Department; reporting to local CFO• Additional posts: Cost Containment Officer, Physical Security Officer• Project Manager for projects such as Fast close, BCP implementation, Physical security standards implementation, Headquarters moving

• Preparation and follow up of sales and expense budgets • Setting standards for internal financial reporting part of MIS and preparing the reports• Forming a follow-up system for sales channels’ financial risks• Group reporting (consolidation, IFRS, SFRS)

• Preparation and follow up of sales and expense budgets • Setting standards for internal financial reporting part of MIS and preparing the reports• Forming a follow-up system for sales channels’ financial risks

• Market comparisons and benchmarking for pension products• Follow up and reporting for pension funds in market and financial markets• Participating in determination and implementation of necessary product revisions• Defining IT and printed document requirements for new or revised products• Trainings to sales channels on individual pension system, company products and licence examination• Preparing pension plan proposals for corporate clients

Participated in regional office audits and department audits such as budgeting, accounting, finance, engineering insurance, etc.