Hakan Erdem Email & Phone Number

* First-time trading in new sales channels (Beauty Retailers and Discounts)* Wrote the whole PL process from manufacturing to the market shelf

Istanbul, Turkey

• Managed 143 personnel including merchandisers
• Increased sales %42 in two years
• Achieved start-up Private Labels in Migros, Carrefour, Ebebek, and A101 becoming the biggest PL company
• Overall branded and PL business grew %110 in 2 years
• New E-Com customers; Amazon, İstegelsin, Getir
• Agreed with Migros for a trial pack activity with an exclusive TV commercial to boost the Canbebe launch

Istanbul, Turkey

• Developed and implemented sales strategies for Distributors
• Increased the traditional trade sales %44 in 2 years
• Offered and successfully led of Zero Stock-Out Project.
• Revised Route to Market strategy and saved %2,9 in Traditional Channel
• Category management and Adult Care category captainship in Migros

Istanbul, Turkey

• Conducted 62 personnel
• Managed Trade Marketing Activities (Shelf & Category Management, Displays, Special Sales Activities, etc.)
• First time organized and executed Joint Business Plan in the company
• Contacted Nielsen and introduced & implemented a Spaceman
• Introduced and lead “Distributor Score Project”
• %25 above target sales in the first year

Istanbul, Turkey

• Reported to GM of Eczacibasi Health Services CO.
• Responsible for managing all operations within a country, profit, revenue, cash, forecast, quality targets, and trade marketing
• Set and implemented company strategies
• 40% above target sales and 70% coverage of the market in the first year

• Responsible for key accounts and traditional trade customers (Egos, Selin, Uni, Nivea, Scotch Brite, Detan, Frosch, Selpak)
• Set and implemented channel sales strategies (short and long-term plans, Trade Marketing budget, etc.)
• Doubled the top local account's sales in two years
• Proposed and lead “Distributor Score Project” which was chosen as the #1 best initiative project in the company
• Conducted "Category Management Project" for the first time in a local chain.
• Organized palm devices for merchandising and sales team.

Istanbul, Turkey

• Prepared All Channels (Pharmaceutical, Cosmetic Shops, Traditional, Modern etc) & Product Categories (Personal Care and Cosmetics, Food, Home Care) Strategies, Budgets, Prices, and rolling forecasts
• Responsible for 20 categories / 49 brands / 1.800 SKUs for a total turnover of over 300 million USD
• Supervised Traditional and Modern Trade Marketing Activities (Shelf & Category Management, Displays, Special Sales Activities, etc.)
• Developed and executed annual operational plan corresponding marketing communications plan
• Maximized return on investment on trade promotions & visibility agreement with trade
• Organized forecasting and “Sales IT Projects”

• Effective management and maximization of sales in existing customers and distributors
• Modified and improved distribution process
• Responsible for regional sales (traditional accounts, wholesalers, etc.) achievements
• Initiated "Must have list "project and led the initiative
• Doubled the region sales in 2009
• Reached the highest coverage distributor network

• Led sales team and set KPIs
• Regular updated and analyzed of sales reports by online company database
• Established and maintained strong relationships in customers’ top management level
• Reorganized sales representative bonus and route system
• Conducted "Category Management" project for the deodorant category and increased sales +25%

• Customer relationship management, yearly activity plans, effective territorial management, and budget realization
• Prepared and applied the sales development plans for strategic customers
• Annual contracts
• Awarded as "The best Key Account Manager in Turkey" for 2003

• Made daily visits and calls to selected stores
• Controlled stocks, prepared and submitted orders. (Egos, Selin, Frosch, Detan, Scotch Brite, Selpak, Nivea, etc)

Education record

Business Administration

Education record

Education record

5 Chairs, Louise Evans, 2018Devoloping Managers Program, MCT, 2012-2013 Sales coaching 2013 Selling with Strategies Zyman 2012 Project.