Vcbl Ad Operations Executive
Current- Campaign Optimization:Monitored and optimized ad campaigns, using data-driven approaches to improve frontend user engagement metrics like CTR and viewability.- Frontend Engineering:Developed and maintained ad templates for Rich Media Banners (RMB) using HTML, CSS, and JavaScript.Collaborated with design teams to implement visually appealing and functional ad interfaces.- Fullstack Development:Built an internal Campaign Management System using CodeIgniter and MySQL, which included frontend user interfaces for campaign management and backend services for data processing.Automated the generation of ad scripts and previews, streamlining campaign setup processes.