As a part of the Brand Activation Team & Newsroom Team, I’m acting as a PR Manager for five adidas bussines categories: Football, Running, Outdoor, Women and Training. My responsibilities:• Coordination of PR agency work;• Development and formation of budget: monthly/annual/for a specific project; • Participation in brainstorming together with the creative team;• Media space monitoring and information analysis; • Development of PR strategy for the year;• Analysis of the work and promotions of competitors;• Writing & Editing of press materials, comments for the media, official speeches for top management, Q&A;• Organization and support of business events (forums, round tables, etc.), etc.;• Development and implementation of communication strategy for new model launches;• Development & tracking of special projects with media;• Control of docflow (ARIBA, BIZAGI);• Establishing and maintaining good relationship with the media, expanding the media pool with the new media.

As a part of Communications department, I acted as a communications and project manager for three brands: PUMA, Сonverse and G-SHOCK. Project Management:• Coordination of special projects (from idea to analytics based on results); • Development and formation of budget: monthly/annual/for a specific project; • Project supervising;• Communication with third-parties;• Docflow control.PR & Communications: • Media space monitoring and information analysis;• Development of PR plan for the year / month;• Analysis of the work and promotions of competitors;• Writing marketing texts, slogans, etc. ;• Writing & Editing of press materials, comments for the media, official speeches for top management, Q&A;• Execution PR strategies and PR support plans for several brands under supervision of PR Director and in accordance with global marketing plans (brands included: PUMA, Сonverse, G-SHOCK);• Development of PR activities such as PR events, press conferences and interviews to generate opportunities to increase exposure and publicity of the brands;• Establishing and maintaining good relationship with the media, regular communications with the target press, expanding the media pool with the new media;• Development and pitching of tender communications presentations. Management duties:• Supervising PR assistant and brand team of 4;• Recruitment and onboarding of PR assistant.

PR & Communications:• Monitoring of the media field: tendencies, trends, competitors' activities, etc.;• PR planning;• Participation in brainstorming together with the creative team;• Writing and editing media texts, scripts, executive speeches and interviews;• Organization and support of business events (forums, round tables, etc.), etc.;• Development and implementation of communication strategy for new model launches;• Development of corporate newsletters;• Define a PR strategy for the brand & activation calendar;• Responsible for setting a strong PR seeding strategy & execution;• Identify, manage and engage influencer communities;• Develop product/brand awareness & community engagement;• Media relations.

I started the career path in Lunar Hare as PR intern and raise to PR Manager of 5 brands: Dyson, Il Gufo, Yves Salomon, Andy Wolf. Moreover I acted as a communications manager in temporary projects for Bentley and ASOS. Responsibilities as a PR Manager: • Bringing the Dyson Airwrap to the Russian market;• Development and implementation of PR strategies for internal and external communication;• Organizing press tours both, accompanying the media during trips; • Media and PR planning;• PR support of events;• Guest Management;• Conducting interviews (selection of media for interviews, making arrangements, preparing questions from the media, writing responses, decoding, etc.);• Development and execution of PR plan for the year / month;• Writing and editing media texts, scripts, executive speeches and interviews;• Writing news, articles, announcements, press releases and sending them to mass media;• Execution of PR activities such as PR events, press conferences and interviews to generate opportunities to increase exposure and publicity of the brands;• Identify, manage and engage influencer communities;• Manage a consistent list of influencers;• Influence marketing.

As a part of TM-communications team i acted as a PR manager for two beauty brands: Sleek MakeUP and Real Techniques.• Writing & Editing of press materials• Execution of PR strategy in accordance with global marketing plans • Execution of PR activities such as PR events, press conferences and interviews to generate opportunities to increase exposure and publicity of the brands.• Establishing and maintaining good relationship with the media, regular communications with the target press, expanding the media pool with the new media• Daily communication with beauty influencers • Responsible for setting a strong PR seeding strategy & execution• Manage a consistent list of influencers• Monitoring of publications & reporting

Responsibilities: SMM & Content Marketing• Development and execution of content plan• Development of moodboards• Content creation • Publishing on Instagram• Community communication on Instagram PR & Communications: • Monitoring of the media field: tendencies, trends, competitors' activities, etc• Partnership marketing (searching for relevant brands, сommunication, brainstorming & realization) • Support of offline events• Writing & Editing of press materials• Influence Marketing

• Сontent creation• Copywriting • Community building• Collaborations and partnerships with third-party organizations• Influence Marketing• Reporting