Erena Connon Email & Phone Number

Denver, Colorado, United States

Greater Denver Area

Developed and strengthened pivotal relationships within the U.S. potato industry through varied communication channels. Prioritized fostering trust, raising awareness, and promoting unity.Highlighted Accomplishments:- Crafted and rolled out annual communications plans, elevating the organization’s industry satisfaction benchmark each year, a key performance indicator for the program.- Produced content calendars for newsletters, managing timelines and content acquisition. Oversaw the editing, design, and distribution, leading to the successful dispatch of over 500 targeted emails and a 166% rise in email engagement.- Designed and shared quarterly updates with the Board, integrating elements to enhance engagement during presentations.- Participated in over 75 in-person events such as conferences, expos, and board meetings, representing and presenting on behalf of the organization.- Managed agency contracts, staying within budget while overseeing services ranging from creative output to website design, showcasing stellar agency relationship management.

Greater Denver Area

Supported the Marketing Department in executing both domestic and international marketing strategies to increase consumer demand for U.S. potatoes. Lead overarching departmental initiatives while also providing specialized program support.Highlighted Accomplishments:- Devised and implemented digital strategies for five distinct sectors: industry, ingredient, school foodservice, nutrition, and retail. Regularly reviewed performance, using data insights to suggest strategic tweaks to achieve objectives.- Ensured the clarity and consistency of grant applications through meticulous editing, ensuring its readiness for submission to the USDA Foreign Agricultural Services.- Spearheaded the redesign of the B2B website, serving as the primary liaison with the web agency, while efficiently managing both the partnership and allocated budget.- Managed industry event resources effectively, handling over 35 industry requests and consistently delivering without issues, gaining praise for ensuring a streamlined experience.

Greenwood Village, Colorado

Orchestrated comprehensive digital strategies to enhance brand visibility and engagement, meeting the varying needs of operations across the country. Manage communication channels and nurture corporate collaborations to increase engagement and satisfaction with franchisees. Highlighted Accomplishments:- Directed the digital management of 22 Grease Monkey location launches in the U.S., aiding in brand growth.- Successfully executed and distributed over 200 monthly and on-demand communications system-wide.- Managed a brand collaboration with a $60K budget, ensuring optimal utilization of funds.- Enhanced the digital strategies for over 250 Franchisees, leading to improved promotional outcomes.

Nisswa, Minnesota

Highlighted Accomplishments: - Addressed serious bullying problem within cabin.- Maintained composure around campers under stressful circumstances.- Corresponded with all staff members and directors effortlessly; delegated roles to co-counselors and activity helpers.- Structured lesson plans to last three days and accommodate a large age range; encouraged independent and group thinking.- Articulated camper’s experiences to parents through hand written letters and phone conversations.

St. Louis, Missouri

Highlighted Accomplishments: - Created and posted content for different social media accounts such as Instagram, Facebook, and Twitter.- Used social media to promote the venue's events and increase ticket purchases. - Improved promotional placement within the venue.- Communicated with band managers to streamline Facebook events.- Witnessed expansion of the venue; saw change in business operations.

Mobile, Alabama

Highlighted Accomplishments: - Planned well rounded and engaging workout routines through continuous research and personal experience.- Practiced multi-tasking by leading class in routines while monitoring each participant’s form and being a motivator.

St. Louis, Missouri

Highlighted Accomplishments: - Focused on customer loyalty. - Wrote copy for media kit, press releases, museum website, and Facebook page.- Exported museum website to WordPress.- Communicated frequently with company's copywriter, graphic designer, web master and social media coordinator.- Attended product photo shoots and saw the transformation of raw material to finished product.

Nisswa, Minnesota

See description of Head Counselor (2014)

Nisswa, Mn

See description of Head Counselor (2014)

Master’S Degree, Marketing

Bachelor Of Science (Bs), Management And Marketing