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Currently leading Ford Otosan's Rakun Mobility company. Previously leaded Yemeksepeti Banabi, which is a instant grocery delivery business in Delivery Hero. Used to work on my start up with team of 10 people. We have been mentioned in several major newspapers such as Hurriyet, Milliyet and also known tech blog Webrazzi. We have developed the app in two months and launched in December 2015. We have been selected to Facebook's FbStart Bootstrap program where Facebook supports only selected start ups which shows impressive development and has potential to grow. Our start up resided in Kworks Incubation center.My summary of work experience is as follows from recent to oldest; after my masters I have done my mandatory internship in Dubai at Omnicom MENA as a marketing specialist and moved to Kuala Lumpur, Malaysia to work in TrustedCompany. Worked with Google for a project based analyzing the impact of government regulations on Google's revenue. Before Google project I was working for KTM motorcycles where as a team we were investigating Turkish Motorcycle market and creating business plan since 2017. Before starting my masters, right after my degree graduation I have been endorsed by Sabanci Holding on my idea about electronic ticketing and money transaction systems. During my undergrad years I have worked in Turkcell and British American Tobacco. In my marketing based internships I have helped Turkcell to build its own social media accounts. Also worked on the tariffs and viral marketing strategy. In the BAT, contributed to the design of the Lucky Strike packaging, worked on market strategy for Lucky Strike brand, increased brand awareness and designed designed market penetration strategy.
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Co-FounderBsekİstanbul, Türkiye -
Driventure CvcFord Otosan Nov 2023 - Present -
Rakun LeaderFord Otosan Oct 2021 - Present• Rakun Mobility is a subsidiary of Ford Otosan formed to manage the mobility business unit.• Establishing business strategy for the 2 and 3-wheeler motorbikes product line.• Leading the sales & subscription business and executing end-customer’s mobility needs. • Establishing electric motorbike business model, product penetration and customer management. • Team consists of sales, after sales, marketing, operations and product development.• Coordinating production, product development and engineering teams for new product line. -
Business Unit Director & Various RolesYemeksepeti Jan 2018 - Sep 2021• Banabi is a Yemeksepeti’s instant grocery delivery service that delivers over +2500 SKU under 10 minutes. • First employee of Banabi where shaping the strategy, product and business model. • Leaded and coordinated the launch & managed +320 warehouses in more than +30 cities• Defining product roadmap, KPI’s and executing it by coordinating cross functional teams.• Forming and executing the P&L, setting roadmap & business performance metrics for the teams.• Exceeded targets as revenue, user numbers, SKU numbers and FTO by %110. • Managing teams consisting purchasing, planning, process development, marketing, analysis, field operations and business development.• Received and managed +50M Euro budget over the course of 3 years. -
Kuzeyden Su Marketing ManagerGetir Mar 2017 - Jan 2018Istanbul, Turkey• Getir is an on 24/7 on- demand retail start-up with 10 minutes delivery time. • Forming and executing marketing strategy for Kuzeyden Water.• In charge of deal making, forming and executing campaigns in collaboration with FMCG partners. • Leading and coordinating both digital and BTL campaigns for Getir and Kuzeyden. • Reporting business general to upper management in regular basis. • Besides Kuzeyden Water, in charge of category management and night marketing of Getir. • Coordinating online media budget by performance and executing campaigns on different sources. -
Co-FounderBeatrips Oct 2015 - Mar 2017Istanbul, Tel Aviv• Beatrips is an event based application located in Istanbul focusing on entertainment industry.• Lead and execute marketing strategy and coordinating team of 15 were my main duties.• Responsible from analysis and consolidation of market dynamics in entertainment industry.• Coordinating affiliate programs, content marketing strategy and marketing operations.• Developing customer relations, creating partnerships and improving customer experience. -
Regional ManagerTrustedcompany.Com Aug 2014 - Jan 2015Kuala Lumpur, Malaysia• TrustedCompany is a customer service tool for ecommerce websites to increase their sales. • Integrated business planning (demand & inventory management, sales forecasting) for clients. • Actively taking part in B2B sales through cold calls or field sales.• Managing leads, opportunities and customer services in Turkish accounts. -
Business Development SpecialistOmnicommediagroup Jun 2014 - Aug 2014Dubai, United Arab Emirates• Working closely with media strategy and media planning teams based on customer needs. • Creating strategies for market penetration and marketing planning for international clients.• Developing solutions based on customer relations and communication channels. • Actively taking part to implement roadmap to increase online presence. -
Project ManagerSabancı Holding Dec 2012 - Aug 2013Istanbul, Turkey• Created an electronic ticketing and money transaction systems endorsed by Sabanci Holding. • Digitalization of ticketing process based on customer data while improving experience. • Coordinating group of 6 people from idea to commercialization stage.• Investigated Turkish ticketing industry and dual negotiations with the industry leaders in cinema, football clubs, promoters and museums. • Digital assessment of manual ticket processing. Increased and automatized data collection points. -
Lucky Strike Business Development InternBritish American Tobacco Oct 2011 - Mar 2012Istanbul, Turkey• Worked during the era of the product launch of Lucky Strike to Turkish market. • Project manager of the marketing team in Koc University.• Experienced market entry strategy formation, marketing communication tools.• Proposed idea for differentiation in design based on the market research analysis. • Sales forecasting and budgeting in respect to competitive analysis of the industry. -
Gnctrkcll Sales InternTurkcell Mar 2010 - Oct 2011Istanbul, Turkey• Two ideas that I have initiated has been put in action. One is about the use of accounts in social media and the other one is the parental control in manners of tracking location over children’s phone.• Developing solutions for misperception of Turkcell and working on penetration strategies on youth population.• Trained in Turkcell academy for marketing management and brand management. -
Chief Producer AssistantMtv Turkey Jun 2009 - Jul 2009Istanbul, TurkeyResponsible for the development of new show ideas for MTV Turkey. At the end the project, created a TV show called ‘Make My Day’. Responsible for the foreign and Turkish client relationships and interviews.
Eren A. Skills
Eren A. Education Details
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International Management (Mim) -
International Management (Mim) -
Chemical And Biological Engineering -
Sakıp Sabancı Anatolian High SchoolMath And Science
Frequently Asked Questions about Eren A.
What company does Eren A. work for?
Eren A. works for Bsek
What is Eren A.'s role at the current company?
Eren A.'s current role is Co-Founder.
What is Eren A.'s email address?
Eren A.'s email address is er****@****ail.com
What is Eren A.'s direct phone number?
Eren A.'s direct phone number is +9053336*****
What schools did Eren A. attend?
Eren A. attended National University Of Singapore, Koç Üniversitesi, Koç Üniversitesi, Sakıp Sabancı Anatolian High School.
What are some of Eren A.'s interests?
Eren A. has interest in Professional Windsurfing, Guitar, Professional Sailing, Traveling, Stamps And Coins, Saxophone, Motorbike.
What skills is Eren A. known for?
Eren A. has skills like Marketing Strategy, Marketing, Marketing Communications, Market Research, Teamwork, Analysis, Marketing Management, Brand Management, Event Management, Business Planning, New Business Development, Business Strategy.
Who are Eren A.'s colleagues?
Eren A.'s colleagues are Popa Marian, Şeymanur Açıkgöz, Ilker Pursunlu, Cevat Yağci, Hande Öksüzoğlu, Emir Kilisli, Alex's Dogaru.
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