I joined the team as a recruited designer to take part in the agency's internal branding tasks. Pearmill Inc is an American performance marketing studio doing advertising for many American brands such as Autodesk, Ramp, Boldvoice and others.Starting my work with the team in the early months I set about creating a new brand identity. Within a few months I had revamped the website, the visual language and created a new approach to driving visual content on the studio's social media channels.My expertise has subsequently been applied to client brands as a test of the effectiveness of the brand's advertising impact.During this time I have created over 50+ creative concepts for brands that have subsequently positively impacted sales and increased advertising conversion rates

Developed creative concepts and Visual ID. Defended solutions to client management. Adjusted the work of related departments.Supervised the creation and support of branding and web projects, managed a team of 2 middle designers, planned workload, delegated tasks, managed deadlines and budgets.Implemented the use of task manager "Nifty". Motivated remote team to be in voice command chat "Discord" for easy communication and discussion of tasks.

Managed the process of creating a design system for a large cosmetics marketplace identicos.net together with three Junior designers. Showed the team examples of design systems of large companies such as: VTB, RosselkhozBank, X5 Retail.I assessed the amount of work and planned the workload of the guys, assigning those responsible for each block of components in the project. We studied the project and divided layouts according to logic, Marketplace / Partners personal cabinet / User's personal cabinet.Tasks were discussed in the voice command chat "Discord". Planned general team sync every day in the morning, and at the end of the day.Moved all components and typography to 8x system, built variants and auto-layouts where needed, revised naming logic for layers and elements.