Principal Product Designer
CurrentAs Principal Product Designer at ICEX VIVES, I have led the design process with a strong emphasis on user-centric principles. My role encompassed the entire product development lifecycle, from ideation and prototyping to validation, maintenance, and continuous improvement. This project, given its strategic significance for both ICEX and the future of Spain, has been particularly inspiring and involved collaboration with various high-level stakeholders. I have leveraged my expertise and worked closely with a multidisciplinary team to ensure the project's success.