Leading a revenue operation team in a rapidly growing SaaS software organization• Responsible for Salesforce implementation, working with stakeholders to develop and introduce new features and functions related to opportunity management, sales operations rhythm and management reporting.• Trusted advisor to senior leadership team on strategic operational decision, reporting and 3rd party tool implementations.• Spearheading operational improvement initiatives, partnering with senior leadership in Sales, Customer Success, Marketing and Finance to identify opportunities to improve, optimize and scale new sales and renewal revenue.• Owner of sales tech stack, including SFDC, Salesloft, ZoomInfo, Chorus, ZoomPhone, Sales Navigator and Intercom.

Managed Revenue Operation team to support Sales and provided clear management reporting and analysis in areas such as assignments, campaigns, targets, commission, incentive programs (annual and ad-hoc), revenue analysis, customer, and products penetration.• Directed and managed multiple operation efficiency improvement projects: - Integrated customer classification project merging 4 different companies into 1 Salesforce instance. - Designed new commission pay plan, reducing calculation effort by 75% . - Expanded commission structure across multiple business units allowing cross Sales synergy. - Developed a new Sales assignment and commission structure for a new sales channel.• Led multiple business cases resulting in cost savings of 4 headcounts by modifying process and absorbing additional responsibilities without the need to increase headcount.

Supported the Digital Advertising General Manager in expanding the division. Improved internal processes to achieve increase in financial profitability, business units’ integration, optimize workflow, introduction of new products, and new hires.• Optimized and streamlined two customer facing business units to become more efficient; centralized functions and worked on breaking businesses silos. Saved headcount in the process.• Created, tracked, and analyzed new business unit P&L allowing better understanding of revenue and cost drivers, along with KPIs. - Played a critical role in creating the fiscal budget, and assumed shared P&L responsibility. - Achieved cost reduction of 12% compared to budget and exceeded Ebitda budget by ~40% - Created Sales assignment methodology and structure across the country• Managed the integration of several digital advertising solutions which resulted in reduction of 3 headcounts and improved operation efficiency.• Successfully mentored several individuals within the organization leading to their promotion.

Built and led a newly created Digital Advertisement team comprised of 25 digital strategist, on-boarding specialist, and managers, with representation in Toronto and in Montreal.• Created and managed a migration of over 120 customers from a vendor to an in-house digital advertisement solution resulting success rate of over 95%, and year over year revenue growth of over 30%.• Created a new operating rhythm to improve team collaboration, performance and achieve continues revenue growth.• Coached and guided a high performer to achieve the next leadership level.

Delivered reliable analytical financial and operational results and analysis of Sale's performance, trends and forecast.• Provided insight and recommendation to senior management team to help direct and guide Sales nationally.• Instilled Sale's strategy and operational rhythm along with safeguard processes compliance and business rules.• Responsible for budget development, analysis & reporting including commission and portfolio management, supporting both internal and cross functional projects and initiatives.

Managed the analysis of Sales performance, provides effective, accurate, and insightful information and analysis to the Executives team and Sales. Led a team of 5 senior analysts.• Directed Sales annual budgeting, quarterly forecasting, and monthly variance analysis (revenue and expense).• Developed and reported on Sales' annual plan against key business drivers and metrics, keeping process and business improvement at the forefront.

Created and implemented a new Sale’s financial structure, reports, and analysis. • Developed new cost controls processes resulting in cost savings of 9%.• Decreased company's Promotional budget by 20% through process improvement.• Led, analyzed, and presented Sales expense budget, quarterly forecast and monthly analysis.