Responsible for developing implement strategic business and marketing plans,Identify and lead growth and profit improvement projects for various sales channels,Conduct market research, industry, and competitor analysis, monitor customers and competition to define new products and services, while budgeting in coordination with growth plans, Coordinate, investment, cost analysis, pricing projects and manage profitability accordingly designing the range and marketing activities for better profit margin,Execute product marketing and product development activities aimed to arrive at product development decisions and go-to market strategy, in coordination with the R&D team,Gained from ongoing market visits and market research, identify market requirements for current and future markets creating campaign, product brochures & leaflets, promotional materials, web content and POP & POS materials with the insights of marketing teams for Karbosan brand,Coordinate strategies by leading 360 degrees campaigns including ATL & BTL activities,Lead marketing projects with online & offline communication & PR activities for all brands.

Responsible for developing and implementing strategic product marketing plans in a multi brand environment with main brands ASSA ABLOY, Yale, Mul-T-Lock, Abloy, HID, Tesa, Trimec, effeff, Adams Rite, Corbin, Corni, JPM, Vachette, Union, IKON, Nemef, Traka, Vingcard Elsafe and Unilock,Lead marketing strategies and profitable growth for various sales channels; Wholesalers, DIY, Locksmiths, E-Commerce, OEM, System Integrators and Professional End Users,Conduct market research, industry and competitor analysis, monitor customers and competition to define new products and services, while budgeting in coordination with Business Units, Coordinate, B2B, B2C, pricing, monitoring and managing profitability and accordingly designing the range and marketing activities for better profit margin,Attend product marketing council activities aimed to arrive at product development decisions and go-to market strategy, in coordination with 8 R&D Centers in global,Gained from ongoing market visits and market research, identify market requirements for current and future markets creating campaign, product brochures & leaflets, promotional materials, web content and POP & POS materials with the insights of marketing teams for each global brand,Coordinate brand strategies by leading 360 degrees campaigns including ATL & BTL activities,Lead branding and rebranding projects supported with online & offline communication & PR activities for all brands,Set digital marketing strategy and execute activities for all brands in coordination with digital agencies,Manage local customer support lines and customer care emails linking inbound data with CRM infrastructure and relevant remarketing activities,Organize trade marketing shows, exhibition activities including stand setup, shows and trainings, Support business development activities and M&A opportunities for inorganic growth.

Responsible for R&D and Product Management in strong collaboration with sales & marketing teamsTranslated customer demands from local and global security market, into new products and services: cylinder locks, door locks, door & window accessories, tilt & turn systems, and steel doors,Established Prototype Shop to accelerate innovation and Order Management Software to integrate R&D, Product Development and Product Management operations,Built Online Kale Employee Suggestion System resulting in cost saving and innovation ideas,Developed Quality Circles for R&D department, winner in 2008,Developed R&D Center granted by Ministry of Science, Industry and Technology in 2012 January, resulting in 3M TRY grant annually,Developed R&D incentive programs, 2 projects granted by TÜBİTAK,Developed IP infrastructure resulting in 50 patent applications in Utility Models & Industrial Designs.

Supervise and manage Production, Logistics & Material Planning, QA&QC and After Sales,Establish strong relations with sales, marketing and finance teams in order to hit KPIs,Review and approve plans for budget spending, supply chain, engineering effectiveness and human resources,Prepare & follow-up financial and operational forecast for the plant.

Direct and coordinate all production process in Fire Fighting Vehicle manufacturing plant such as; pressing, sheet cutting & forming, welding, electrostatic powder painting and assembly,Establish and maintain lean manufacturing systems; 5S-Visual Factory, TPM, Poka-Yoke, SMED, Kanban, Autonomous Control, Standard Work, Line Balancing, Value Stream Maping, etc…Workout human and materials resources monitoring production.

Plan and design methods to improve efficiency in production line, Implement related lean manufacturing systems, constantly improving quality of the process assuring compliance with approved methods.

Internship at Fire Fighting Vehicle Production Plant via training on Design, Production and Assembly Methods of Fire Fighting Vehicles and Components.

Internship at Washing Machine Production Plant via training of Production, Assembly and Testing Methods of Washing Machines.