Ergin Murat Email & Phone Number

İstanbul, İstanbul, Tr

- Product Strategy: Aligning product vision with corporate strategy through market analysis, competitive positioning, prioritization, and roadmapping.- Product Management: Optimizing product development and lifecycle processes for sustainable growth.- Product Marketing: Driving product-market fit, launch strategies, and user engagement.- Product Team Setup & Transformation: Building and transforming product teams, coaching through recruitment, process enhancements, and product lifecycle management.- Training Programs: Delivering tailored training to product leadership, cross-functional teams (development, marketing, sales), and stakeholders. Special focus on leveraging AI tools to enhance product management efficiency and decision-making.

Strategic startup advisor

- Process Excellence & Intelligence: Optimizing workflows and decision-making through process management enhancements and actionable insights.- Product Strategy: Integrating product goals with corporate strategy through market research, competitive analysis, prioritization, and roadmap planning.- Product Management: Enhancing product lifecycles with efficient processes and strategic planning.- Product Marketing: Developing go-to-market strategies, improving product-market fit, and driving engagement.- Product Team Setup & Coaching: Supporting hiring, team transformation, process improvements, and leadership coaching.- Training Programs: Offering specialized training for product leaders, teams, and stakeholders, with a focus on AI tools to streamline operations and improve product outcomes.

Mentoring you and your product team to make your digital products and SaaS solutions more innovative and marketable to your consumers on the subjects:- Product and competitive strategies- Agile methodologies- Cross functional team leadership- E-commerce & Marketplace- Monetization & SaaS Pricing- Stakeholder management and collaboration- Utilizing ChatGPT and Generative AI tech for enhancing product management and marketing strategies, including generating content, analyzing customer feedback, and automating communications- Business metrics and growth strategies- Market research, competitive analysis, process improvement and UX studies- Product marketing and communication

Istanbul, Turkey

Responsible of- Product strategy, research, demand management, e-commerce & business growth- Overall product roadmap, prioritising the most impactful things- Market research, competitive analysis- UX, Personalization & Customer data management- Product launch- Product marketing & Digital marketing, social media accounts management- Data analysis through google analytics (GA4) and products’ own database (SQL)- Leading product development team

Istanbul, Turkey

Responsible of- Product strategy, research, demand management- Business growth- Overall product roadmap, prioritising the most impactful things- UX & Personalization- Product marketing

Istanbul, Turkey

Responsible of- Leading the product management team, to work closely both engineering team and demand owners- Product strategy, research, demand management, e-commerce & business growth- UX Studies, personalization- New communication channels and CRM- Overall product roadmap, prioritising the most impactful things- Defining and tracking product performance metrics- Setting and tracking OKRs and associated KPIs- Product marketing of new features

Responsible of- aligning SaaS product strategy with corporate strategy- product management & cross functional team leadership- research, position, and promote the product- sales enablement, product marketing & growth- scaling up a SaaS products- monetization & SaaS pricing model

Istanbul, Turkey

Responsible of- Leading transformation of Product Management Team- Team leadership- Managing Bilyoner mobile apps, mobile & desktop web products- Market research, competitive analysis, customer surveys- Leading UX Design & UI Development- Performance metrics definition and data analysis

Istanbul, Turkey

Leading the Game Design & Development Team:- Managing a mobile game development team of unity developers, game artists, testers and customer support specialists.- Define critical activities, decisions, dependencies, deliverables and milestones associated with Company Processes & Agile Project Management.- Establish coordinated schedules for completion of various activities and clearly define accountability for execution.Product Management:Leading the entire product lifecycle of mobile games, in line with company strategies. Responsible of executive management reporting.- Set the strategic direction for the products, develop and execute on the product roadmap.- Manage the entire production cycle, from creative concepts to publish.- Brainstorm new ideas together with the team to have better products.- Monitor, Analyze and interpret data and making meaningful conclusions to provide insights on product features.- Collaborates to define marketing plans in order to promote sales activities.Game Design:Defining game mechanics, dynamics and game economy. Providing game design and related documentation.- Analyze and breakdown market and similar products, monitor competition and enhance products accordingly.- Define market and user needs and gather product requirements for creating the best experience and products for the players to let them have FUN.- Define Game Mechanics, Dynamics, and Game Economy. Publish Game Design Documentation.

Istanbul, Turkey

Main responsibilities:- Define Process Management LifeCycle.- Work closely with business clients to identify, analyze, design and implement/improve business processes and workflows.- Lead process design and project implementation teams in process improvement activities.- Diagnose process improvement opportunities and develop solutions using principles of process excellence and related tools.- Publishing periodic executive reports

Istanbul, Turkey

Main responsibilities:- Improve business processes and methodologies - Identify process inefficiencies, improvement areas and initiate process transformation- Plan and manage company wide processes improvements projects- Support change management in scope of business transformation- Support training organization in scope of environmental issues, TTT and knowledge transfer- Business Brief organization during technical deployments- Preparation of Announcements / Briefs and Project Milestones- Update ExCO with periodical reports

Kocaeli, Turkey

Main responsibilities:- Improvements of Yapi Kredi Banks Software Development LifeCycle (SDLC), i.e. preventing complexities and creating user friendly documents.- Program management- Updating support and training materials according to changes. Organizing workshops to clarify changes and advise employees on new usage of methodology.- Member of Methodology – Tools – Flows Improvement Team in ITT (IT Transformation) Program- Improvement of SDLC by renewing Processes, Roles and DocumentationQuality Assurance Lead:- To inspect the compatibility of contents of documents with SDLC foresights and document templates;- Worked as Quality Assurer in 2010 in a working group of 15 people and in 2011 had the leading positionin a working group of 65 people.Methodology and Tools Instructor:- Instructor of SDLC in the fields of General Description, Project Management, Business Analysis and Test.- Trainings organized both with theoretical methodology contents and practices using IBM Rational Tools (RTC, RRC & RQM) for different user groups

Istanbul, Turkey

Investigated business systems in area of foreign trade and time deposits, identifying options for improving business systems and bridging the needs of the business line – according to new regulations and business rules - of Yapi Kredi Bank with the use of IT.Organizational Innovation- Improve SDLC with three implementing steps of reorganizion of time allocation and scope definition. Achieved 10% budget decrease with the pilot project.

Istanbul, Turkey

Istanbul Animation Festival is a film festival which is founded one of my friends. During the 2007/11 period we worked together volunteerly to catch up the 'international' level having coordination with foreign festivals.Main responsibilities:- Improve relations with Animation Festival promoters- Connect to animation authorities in foreing countries- Communicate with Universities Animation Faculities

Istanbul, Turkey

Main responsibilities:- Provided simulators and simulations for universities, municipalities, flight schools and defence technology companies. - As a System Engineer, ensured that three disciplines namely, software, hardware and design solutions are coordinated to provide proper work according to project schedules.

Istanbul, Turkey

Had a supporting role in the project to make FAA Standards comptabile CAD designs of the tools used in aircraft maintenance.

Bachelor, Aerospace

Activities and Societies: One of the founders of Science-Fiction Magazine, Member of Mountaineering Club

Master, Mba

MBA

High School Graduate