Senior Lighting Designer And Technical Specialist
Current• Spearheaded digital marketing initiatives, including email and SEO/SEM campaigns, boosting brand visibility and customer acquisition.• Oversaw content management for products, blogs, and social media, enhancing brand engagement and audience growth.• Designed the company's website and logos with Google-friendly features for improved search engine rankings; developed a NODE.js-based site with custom coding a product platform, enhancing user experience and customer engagement.• Analyzed and optimized Google Ads and AdWords campaigns using Search Console data, maximizing ROI and targeted traffic.• Created photorealistic product renders using KeyShot 10 and designed 3D printed prototypes using Fusion 360, Solidworks, and PrusaSlicer, accelerating product development and enhancing visual presentation.• Gained expertise in laser cutting technology, expanding in-house production capabilities.• Managed company's international trade fair participation in Egypt, Dubai, UK, and Germany, handling everything from booth design to logistics, increasing international market presence.• Utilized DiaLux for light calculations, AutoCAD for project planning, and prepared technical lighting documents, enhancing our project delivery and technical documentation.• Regularly updated website content and design, ensuring a dynamic online presence.• Provided technological consultancy and support, aiding in problem-solving and technological advancements.