Responsible for all Digital channels (Social Media, Search Advertising, Programmatic Advertising, Messaging (email, sms, push, in-app), Public Website, SEO, Measurement and Audiences) as owner of the Expert Center Digital Channels. Managing a team of 10+ inhouse digital channel specialists, developers & product owner.Achievements:- Select, Migrate & Implement ESP- Connect paid, earned & owned channels- Select, Implement & migrate CMS- Centralize customer (operational & marketing) communication- Delivered several domain services

Responsible for all Online Marketing activities of Knab and develop long term strategy and vision. Managing a team of 10+ inhouse online professionals and member of Marketing MT.Achievements:- Implementation of Google Marketing Platform- Realize growth of +30% with CPS within target- Selection and Implementation of CDP- Transformed Knab Online Marketing from Nascent to Connected stage (BCG maturity scan) in 1,5 years and to multi-moment in 2,5 years.- Select & implement Online Attribution Platform

Responsible for all E-commerce activities of Knab Hypotheken with a strong focus on growth in customer inflow, conversion, and lead generation.

We are a enthusiastic group that shares their thoughts and learnings about health, nourishment and exercise. Furthermore we provide our visitors a shop to buy relevant sporting goods.

Responsible for all E-commerce activities of all insurance products of Onna Onna (car insurance, biking insurance travel insurance, home insurance) with a strong focus on growth in customer inflow, conversion, and lead generation.

Responsible for the digital strategy of the Travel, Home, Disability, Legal and Liability insurances:Within this process I manage, monitor and optimize digital sales. Also define the monthly goals and KPI's and strive to achieve these goals with our performance partners and report results to upper management. Furthermore I am responsible for market research for all Proteq labels.

The first year I executed research for different Technology & Media related companies. Main focus was working on research projects for Philips, KPN, Canon and LeasePlan.After a year I transfered to the Policital & Social department where I conducted research with a main focus on governments and institutions. Furthermore I was Accountmanager for "De Ministerie van Algemene Zaken - Dienst Publiek & Communicatie" and "Wecycle".

Realizing projects in the field of (market) research, database analysis, web analysis and SEO. Translate the analyzes into clear advice for improving INHolland's marketing and communication policy. In addition to these activities, project leader registration process events, project leader study choice test.

Doing source research. Run various statistical analyzes in Excel, SPSS, Access. Entering,analyzing and interpreting data. Assisting the senior market researcher.

Doing Literature Research. Research into developing new scales. Compiling questionnaires. Set up and conduct experiments. Assisting the professors, Dr. T. Hartmann and Dr. M. Tanis, as needed.Publication:Just a Game? Unjustified Virtual Violence Produces Guilt in Empathetic Players, Tilo Hartmann; Erhan Toz; Marvin Brandon, Media Psychology, 1532-785X, Volume 13, Issue 4, 2010, Pages 339 – 363