Armed with persuasive strategies and cutting-edge technologies, we navigate complex and often highly regulated landscapes with surgical precision. By optimizing every touchpoint, we eliminate obstacles and amplify our clients’ reputations when it matters most.

+Develop and execute on PR/communications strategies to help B2B technology organizations achieve their business goals.+Conceive content strategies to align with company objectives, addressing topics such as regulatory issues (LIBOR, GDPR, Brexit, etc.), AI, NLP, ML Big Data, analytics, privacy/security, and innovation.+Lead business development efforts to grow existing accounts and cultivate new business within the B2B/B2C technology sectors (e.g., legal, info gov, GRC, retail)

Manage and execute impactful communications strategies for legal technology companies and other professional services providers through a variety of tactics including earned media, social media, digital marketing and events.Collaborates closely with key stakeholders and business owners to build creative communications strategies, leveraging deep industry insights and a keen understanding of the ever-changing media landscape. Legal, corporate and crisis communications advisors, Baretz+Brunelle protects and maintains the public images of law firms, high-profile businesses and prominent individuals. We help our clients achieve their business goals and influence market value by building targeted, strategic, high-impact PR campaigns.

• Manage editorial direction and focus of InsideCounsel, a monthly B2B magazine with a circulation of 40,000 general counsel and other senior-level legal professionals. Oversee staff of four; direct editorial content, design, layout, production process• Relaunched www.insidecounsel.com to more effectively engage readers and diversify areas of coverage within the legal industry• Work strategically with Publisher to develop the Women, Influence and Power in Law Network (WIPL), which encompasses seven specific projects designed to accelerate the economic empowerment of women in the legal industry through substantive interaction and community building• Regularly interview general counsel within the Fortune 500, U.S. policy makers, attorneys general and other government and regulatory leaders

TMC, a global integrated media company, is the world's largest communications and technology B2B media company, with four print publications and an industry-leading website with over 2 million unique monthly visitors and 30 million monthly page views. Launched Cloud Computing and InfoTech Spotlight, both are quarterly magazines with a distribution of approx. 40,000 CIOs and other IT decision makers; oversee editorial content and production of each issue. Cover the IP communications industry on TMCnet, TechZone360.com and in the company’s publications Develop and execute communications strategies for company’s strategic accounts Write 20-25 articles per week for TMC’s 150+communities and channels that draw a monthly audience of at least 2 million+ unique visitors Write, produce and broadcast daily TMC Newsroom

 Responsible for managing the editorial direction and focus of Executive Decision magazine, a bi-monthly, business-to-business magazine with a readership of 150,000+ senior-level executives. Oversaw editorial content, design, layout, production and adherence to budget Worked strategically with Publisher and CEO in developing and implementing editorial strategy of the publication and Web site (www.execdecision.com) Managed and directed freelance editorial/online/production staff  Administered production of weekly e-newsletter, Executive Journal; broadcasted to 30,000+ opted-in senior-level executive subscribers Edited, wrote and developed articles for print and weekly e-newsletter, Executive Journal Conceived, developed and evaluated stories for print publication and oversaw research process Interviewed Chief Executive Officers of Fortune 500 companies on consistent basis

 Responsible for managing the editorial direction and focus of nationally distributed Real Estate magazine including editorial content, layout, production and adherence to budget Managed and directed editorial/online/production staff of five Directed company’s creative philosophy; oversaw creation of all marketing/promotional pieces including print (direct mail, advertising) and online (www.rismedia.com) Co-produced annual trade show (The Leadership Conference) in NYC attended by more than 1,000 annually; managed annual Power Broker Dinner attended by more than 700 Developed and wrote news stories and features for print and online media Coordinated assignments with reporters and photographers